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Star Vijay’s new reality TV shows attract more than 5 million viewers

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Zapr Media Labs

Zapr Media Labs

Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Recent Posts:

Star Vijay’s new reality TV shows attract more than 5 million viewers

As Anuj Poddar puts it, “Fiction is staple diet while nonfiction is the dessert” - Star Vijay’s two ...
Zapr Media Labs Jun 9, 2016 3:39:22 PM

The 2016 French Open | Final Week: more than 5 million viewers

The finals and semi-finals of ‘Roland-Garros: The 2016 French Open’ witnessed a spike in the tournam...
Zapr Media Labs Jun 9, 2016 10:34:40 AM

Not running a TV campaign? It’s the perfect time for a ZAPR campaign

Over the past six months, dozens of brands and agencies have leveraged ZAPR’s audience targeting pla...
Zapr Media Labs Jun 2, 2016 4:08:43 PM

May 28th: Star Parivaar Awards 2016 garners 44 million viewers and 'The Kapil Sharma Show' hits 32 million viewers

With some of the most popular Hindi TV celebrities gathered in one night, the Star Parivaar Awards 2...
Zapr Media Labs Jun 2, 2016 2:10:26 PM

IPL 2016: final match ropes in 195 million viewers; Oppo leads with highest TV ad spots

Marking the end of another season of one of the most watched sporting leagues in the world, the fina...
Zapr Media Labs Jun 2, 2016 2:10:12 PM

Kids entertainment market booms: 75 million viewers for Indian cartoon show

Children are not “tomorrow’s” citizens anymore: according to Turner’s New Generation Report 2016, th...
Zapr Media Labs May 31, 2016 7:08:24 PM

The Billboard Music Awards 2016 attracts 1.2 million viewers

From the world premiere of Adele's new music video to Madonna's tribute to Prince, the Billboard Mus...
Zapr Media Labs May 26, 2016 6:44:42 PM

Assembly Elections 2016: regional TV news channels experience high viewership

The Legislative Assembly elections 2016 have not only seen a massive voter turnout, but have also ma...
Zapr Media Labs May 25, 2016 6:38:31 PM

Zee TV’s tribute on International Mother’s Day wins 19 million viewers

In a much loved celebration of Mother’s Day, May 8th saw a run of heartwarming shows across various ...
Zapr Media Labs May 17, 2016 2:46:40 PM

Tamil stars take the Cricket field with full force: 45 million spectators

The IPL season’s cricket fever seems to have caught on to Tamil regional television as well. The Nad...
Zapr Media Labs May 12, 2016 11:38:10 AM

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