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ZAPR announces certification by TRUSTe on privacy and data management policies

ZAPR’s privacy and data collection and management policies have now been certified by TRUSTe - a leading global Data Privacy Management (DPM) and privacy compliance entity. The privacy seal awarded to ZAPR is a certification of its adherence to global best practices of providing customers with transparency, choice and accountability regarding the collection and use of user information. ZAPR is now on par with other leading companies such as Apple, Microsoft, Comscore and InMobi whose privacy management policies have also been certified by TRUSTe.

“Privacy is fundamental to our business and integral to our technology, and we have ensured that the entire tech stack has been built in conformance to privacy-by-design principles. The TRUSTe certification tells our users and our partners that the ZAPR team is highly conscientious toward user privacy, and is a strong validation of ZAPR’s adherence and commitment to global privacy best practices.”

- Sajo Mathews (Co-founder & Chief Technology Officer)

About ZAPR:

Operating at the intersection of media, mobile, tech and data analytics, ZAPR is India’s largest media consumption repository and audience platform. Through its deep expertise in digital signal processing and advanced analytics, ZAPR is building comprehensive media-consumption profiles for millions of Indians, and ushering in greater transparency and efficiencies in media analytics, planning and engagement. ZAPR’s proprietary data platform and audience engagement platform can be leveraged to drive media targeted brand engagement campaigns and to derive data-backed audience and consumer insights. To know more about what ZAPR does, visit www.zapr.in or https://blog.zapr.in/

Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

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