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Zapr Media Labs

Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

New Tamil serial on Raj TV reaches 3 lakh viewers

After the success of popular mystical thrillers such as Naagin on Indian television, another TV seri...

Zapr Media Labs Sep 20, 2016 11:34:16 AM

More than 5 Mn viewers for ‘Bado Bahu’ starring Hindi Reality TV star Prince Narula

5.3 million viewers tuned in to watch the launch of ‘Bado Bahu’ a new series on And TV. Starring as ...

Zapr Media Labs Sep 17, 2016 11:00:16 AM

Major online furniture retailer engages @ 9% on Facebook via ZAPR Audience Targeting

At Zapr Media Labs we continuously explore ways to engage targeted users on mobile beyond our own pl...

Zapr Media Labs Sep 15, 2016 3:38:00 PM

ZAPR Testimonials | Mihir Kulkarni, Head of Brand & Retention Marketing, PepperFry

PepperFry is not only among the most recognized brands in the online retail space in India but also ...

Zapr Media Labs Sep 15, 2016 12:48:25 PM

Niche audiences deliver high CTR for ad campaign; analyzing viewers of ‘The Global Menu’ on Living Foodz

50 lakh viewers watched the launch of a new gourmet cooking show hosted by renown Indian chef Ranvee...

Zapr Media Labs Sep 14, 2016 5:36:49 PM

‘Ant-Man’ premiere telecast: Star Movies sees 16.4% rise in weekend viewership

5.2 million viewers tuned in to watch the premiere telecast of ‘Ant-man’ on Star Movies on 11th Sept...

Zapr Media Labs Sep 13, 2016 3:37:04 PM

Sun TV sees 35.4% rise in weekend viewership with award show

The telecast of the South Indian International Movie Awards on 21st August 2016 experienced massive ...

Zapr Media Labs Sep 8, 2016 4:56:35 PM

India vs West Indies T20 sees 121 Mn viewers: cricket audiences are loyal to the game in any format

The India vs West Indies T20 matches saw 121 million viewers tuned in to watch the live telecasts on...

Zapr Media Labs Sep 8, 2016 1:02:35 PM

The reason behind Jhalak Dikhhla Jaa's 33.5 Mn viewership: Do promos really make people watch a show?

The TV promo of ‘Jhalak Dikhhla Jaa season 9’ was released on June 21st and broadcast on several cha...

Zapr Media Labs Aug 29, 2016 7:03:57 PM

Dipa Karmakar's "Vault of Death" receives soaring viewership at the Rio Olympics

4.1 million TV viewers in India watched Dipa Karmakar make history as one of the only five women in ...

Zapr Media Labs Aug 25, 2016 12:01:49 PM

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

New Tamil serial on Raj TV reaches 3 lakh viewers

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Zapr Media Labs

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New Tamil serial on Raj TV reaches 3 lakh viewers

More than 5 Mn viewers for ‘Bado Bahu’ starring Hindi Reality TV star Prince Narula

Major online furniture retailer engages @ 9% on Facebook via ZAPR Audience Targeting

ZAPR Testimonials | Mihir Kulkarni, Head of Brand & Retention Marketing, PepperFry

Niche audiences deliver high CTR for ad campaign; analyzing viewers of ‘The Global Menu’ on Living Foodz

‘Ant-Man’ premiere telecast: Star Movies sees 16.4% rise in weekend viewership

Sun TV sees 35.4% rise in weekend viewership with award show

India vs West Indies T20 sees 121 Mn viewers: cricket audiences are loyal to the game in any format

The reason behind Jhalak Dikhhla Jaa's 33.5 Mn viewership: Do promos really make people watch a show?

Dipa Karmakar's "Vault of Death" receives soaring viewership at the Rio Olympics

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