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Successful launch: ‘Mars’ drives 4x rise in Nat Geo’s Primetime Viewership

The premiere episode of Nat Geo’s much awaited TV series ‘Mars’ garnered 2.7 million viewers in India. Launched on 14th November 2016 at the 9:00 PM - 10:00 PM slot, the show caused a 400% boom in Nat Geo’s Primetime viewership compared to the previous week.

Take a look at the show’s viewership breakdown every 15 minutes:

Nat Geo-mars-15min-17112016.jpg

The episode experienced consistent viewership and then a sudden spike during the last fifteen minutes, closing off with 1.4 million viewers.

Hyderabad claimed the highest number of viewers for the show - 0.27 million viewers. Other metropolitan cities followed closely: Bangalore with 0.26 million, Mumbai also with 0.26 million, Delhi with 0.20 million and Chennai with 0.18 million viewers.

Nat Geo-Top cities-17112016.jpg

Let’s look at some of the viewership trends experienced by the channel in the month of October and the first week of November:

On a weekday, Nat Geo sees an ascending viewership as the day progresses and hits a peak during the 8 PM - 12 AM slot.

Weekends experience the highest viewership in the evening 4 PM - 8 PM slot.

Nat Geo-Time slots-17112016.jpg

‘Dark Hours’ was the most watched show on Nat Geo between 1st and 13th November - 9.3 million unique TV viewers in India. ‘Science Of Stupid’ followed with 5.5 million viewers.

Nat Geo-top shows-17112016.jpg

The National Geographic Channel witnessed the highest Indian viewership in the state of Maharashtra - 10.9 million total unique viewers. Tamil Nadu followed with 9.6 million viewers.

Nat Geo-Top states-17112016.jpg

The above data is only a glimpse of the TV viewership analytics carried out at Zapr Media Labs.

Zapr’s smartphone user-mapping platform provides data on exactly who is watching particular channels and shows. Broadcasters and Brands can trace their audiences and push out the most relevant content to these individuals.

 

 

 

Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

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