<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">
Get in Touch

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

All Posts

Global Citizen Festival India 2016: all about the TV viewership!

Check out everything you need to know about the event's Live TV viewership as Coldplay, A.R. Rahman, Demi Lovato, Jay Z and many other famous artists put the stage on fire.

GCF_02.gif

Aired LIVE on 19th November from 5:00 PM to 11:00 PM, the Global Citizen Festival India 2016 received a total TV viewership of 2 million people across India.

The day witnessed the largest number of TV viewers between 8:00 PM and 9:00 PM when the much awaited Coldplay concert commenced.

GCF_06.gif

GCF_09.gif

GCF_14.gif

Mumbai which hosted the Festival saw high interest among TV viewers: 2.9 Lakh individuals tuned in to watch the Live coverage on Television. Other metropolitan cities like Hyderabad, Bangalore, Delhi and Pune made it to Top 5 cities with highest viewership.

GCF_12 (1).gif

Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Related Posts

Broadcasters, Ensure Your Viewership Doesn’t ‘Bounce’ During IPL

IPL is just around the corner, which means you’re probably already wondering how to leverage India’s bigg...
Zapr Media Labs Feb 17, 2022 1:11:52 PM

How Geo-Level TV Viewership Data Can Help You Win Key Markets and Maximize Viewership

It is safe to say that the COVID pandemic has significantly impacted the way in which we consume content....
Sirisha Venkatesh Feb 10, 2022 1:57:09 PM

Redefine Digital Branding of Consumer Products With Zapr Smart Segments

The onset of the COVID-19 pandemic has undoubtedly impacted the FMCG industry quite drastically. While th...
Sirisha Venkatesh Feb 3, 2022 2:43:23 PM