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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Diving into the English TV viewing landscape: engage with the most relevant audiences

At Zapr Media Labs, we're no strangers to unusual client requests. In fact, we encourage them! But o...
Zapr Media Labs Jun 25, 2016 3:15:13 PM

Kapil Sharma: a one-man army?

Whatever made Kapil Sharma leave his previous one-man show and take over another one (which even com...
Zapr Media Labs Jun 23, 2016 6:07:13 PM

Colors TV garners 17.5 million viewers with launch of new TV series 'Kavach Kali Shaktiyon Se'

Replacing the hit fantasy series ‘Naagin’ on Colors TV, the channel launched a new fantasy horror se...
Zapr Media Labs Jun 16, 2016 6:19:57 PM

GIMA Awards 2016 on Colors TV bags 33 million TV viewers

With an annual business of more than 11 billion rupees, Bollywood music continues making big hits; t...
Zapr Media Labs Jun 14, 2016 5:57:41 PM

Kannada kids reality TV show 'Drama Juniors' claims highest weekend TV viewership across genre

Attracting 13.5 million TV viewers during the weekend in the first week of June, Zee Kannada’s popul...
Zapr Media Labs Jun 13, 2016 4:46:36 PM

Star Vijay’s new reality TV shows attract more than 5 million viewers

As Anuj Poddar puts it, “Fiction is staple diet while nonfiction is the dessert” - Star Vijay’s two ...
Zapr Media Labs Jun 9, 2016 3:39:22 PM

The 2016 French Open | Final Week: more than 5 million viewers

The finals and semi-finals of ‘Roland-Garros: The 2016 French Open’ witnessed a spike in the tournam...
Zapr Media Labs Jun 9, 2016 10:34:40 AM

Not running a TV campaign? It’s the perfect time for a ZAPR campaign

Over the past six months, dozens of brands and agencies have leveraged ZAPR’s audience targeting pla...
Zapr Media Labs Jun 2, 2016 4:08:43 PM

May 28th: Star Parivaar Awards 2016 garners 44 million viewers and 'The Kapil Sharma Show' hits 32 million viewers

With some of the most popular Hindi TV celebrities gathered in one night, the Star Parivaar Awards 2...
Zapr Media Labs Jun 2, 2016 2:10:26 PM

IPL 2016: final match ropes in 195 million viewers; Oppo leads with highest TV ad spots

Marking the end of another season of one of the most watched sporting leagues in the world, the fina...
Zapr Media Labs Jun 2, 2016 2:10:12 PM

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