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IPL 2016: final match ropes in 195 million viewers; Oppo leads with highest TV ad spots

Marking the end of another season of one of the most watched sporting leagues in the world, the final playoffs between the Royal Challengers Bangalore and Sunrisers Hyderabad saw a staggering TV audience of 195 million viewers.

Witnessing Gayle strike his big sixes, the match experienced the highest TV viewership from 10:00 PM to 10:30 PM.

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The league kick-started with impressive viewership trends and witnessed a consistent TV viewership throughout the month of April and May.

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The playoffs on May 29th saw many big brands advertise on TV, including brands like Coca-Cola, Amazon and Vodafone. Oppo tops the chart with 15 ad spots, followed closely by Vimal with 14 ad spots.

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The state of Maharashtra had the highest share of 15.5% of the total TV viewership for the final match of IPL 2016. Karnataka and Andhra Pradesh also featured in the top 5 states, demonstrating support for their respective teams in the match.

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With the closing of India’s favourite annual sports telecast, the summer has officially come to an end for IPL fans. 

Zapr Media Labs
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Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

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