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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Kids entertainment market booms: 75 million viewers for Indian cartoon show

Children are not “tomorrow’s” citizens anymore: according to Turner’s New Generation Report 2016, th...
Zapr Media Labs May 31, 2016 7:08:24 PM

The Billboard Music Awards 2016 attracts 1.2 million viewers

From the world premiere of Adele's new music video to Madonna's tribute to Prince, the Billboard Mus...
Zapr Media Labs May 26, 2016 6:44:42 PM

Assembly Elections 2016: regional TV news channels experience high viewership

The Legislative Assembly elections 2016 have not only seen a massive voter turnout, but have also ma...
Zapr Media Labs May 25, 2016 6:38:31 PM

Zee TV’s tribute on International Mother’s Day wins 19 million viewers

In a much loved celebration of Mother’s Day, May 8th saw a run of heartwarming shows across various ...
Zapr Media Labs May 17, 2016 2:46:40 PM

Tamil stars take the Cricket field with full force: 45 million spectators

The IPL season’s cricket fever seems to have caught on to Tamil regional television as well. The Nad...
Zapr Media Labs May 12, 2016 11:38:10 AM

IPL 2016: Mumbai Indians emerge as favourite team; Oppo and Amazon grab highest ad spots

After a good three weeks of kickstarting India’s favourite sporting league, the IPL season is in ful...
Zapr Media Labs May 10, 2016 4:25:24 PM

Big Boss Bangla: A Big Player in the House

Big Boss Bangla has made a controversial return for the second season, with housemates like Mikhail ...
Zapr Media Labs May 9, 2016 6:28:45 PM

Kannada award show attracts 8.2 million viewers for a May Day special

Did you know that the first May Day celebration in India took place in the year 1923 in South India?...
Zapr Media Labs May 9, 2016 5:56:36 PM

10 million people Marvelled by The Avengers!

Star Movies unleashed its Movie of the Year with the TV premiere of ‘Marvel’s Avengers: Age of Ultro...
Zapr Media Labs May 9, 2016 5:45:28 PM

'The Kapil Sharma Show' gives Sony Entertainment a 2.6x rise in its weekend viewership

Despite the general mixed reaction to the debut airing of 'The Kapil Sharma Show', perhaps the host ...
Zapr Media Labs May 4, 2016 8:18:39 PM

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