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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

In the Limelight: ‘Colors Infinity’ | In-depth channel analysis by Zapr Media Labs

Launched in July 2015, Colors Infinity has seen an interesting one year with the launch of original ...
Zapr Media Labs Oct 13, 2016 12:54:39 PM

India vs. New Zealand Test Cricket series: 117.7 Mn viewers so far

The India vs New Zealand tour has taken off splendidly: 117.7 Mn Indian TV viewers tuned in to watch...
Zapr Media Labs Oct 12, 2016 11:51:45 AM

Beyond Football: 31.6 Mn viewers watch the opening of Hero ISL

What became the world’s fourth biggest football league with its very first game season in 2014, the ...
Zapr Media Labs Oct 10, 2016 12:12:40 PM

World TV premiere of ‘Ki & Ka’: 25.2 Indian viewers

The World TV premiere of movie ‘Ki & Ka’ aired on Colors, 2nd October 2016, garnered 25.2 millio...
Zapr Media Labs Oct 7, 2016 4:32:03 PM

Zapr reveals English reality music fans in India

The two new season telecasts of 'The Voice' and 'The Stage', both launched in the month of September...
Zapr Media Labs Oct 4, 2016 5:21:37 PM

2.7 Mn Indians watch first U.S Presidential Debate 2016

The first presidential debate between Hillary Clinton and Donald Trump had 2.7 million Indian TV vie...
Zapr Media Labs Oct 3, 2016 12:30:14 PM

Large rural audiences for Big Magic's new launch 'Big Mahotsav'

The launch episode of 'Big Mahotsav' on 9th September 2016 garnered 0.72 million viewers. Showcasing...
Zapr Media Labs Oct 1, 2016 4:45:16 PM

26 Mn watch TV premiere of ‘Dishoom’: Action movies fight it out!

26 million viewers tuned in to watch the action movie 'Dishoom' which aired on Star Gold from 1:00 P...
Zapr Media Labs Sep 29, 2016 4:19:25 PM

Zapr Testimonials: Arnab Goswami, News Anchor and Editor in Chief, Times Now

Arnab Goswami is an accomplished journalist, news anchor and the Editor-in-Chief at Times Now - one ...
Zapr Media Labs Sep 28, 2016 8:38:47 PM

Re-targeting promo viewers on Facebook: 78% engagement with target audience

TV show promos are an integral part of reaching out to target audiences while a show airs on televis...
Zapr Media Labs Sep 28, 2016 8:00:09 PM

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