<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

All Posts

World TV premiere of ‘Ki & Ka’: 25.2 Indian viewers


The World TV premiere of movie ‘Ki & Ka’ aired on Colors, 2nd October 2016, garnered 25.2 million viewers in India. The movie reportedly grossed 1.02 billion rupees worldwide since its launch in cinemas, and has now been released on television.

Aired back-to-back across two time slots, the movie received consistent viewership for both telecasts. The first hour of the telecast (1 PM - 2 PM) received an impressive viewership of 8.7 million people.


Maharashtra had the highest number of urban viewers tuned in for the movie premiere at 2.7 million, and Uttar Pradesh saw the largest rural audience - 0.87 million.


Smartphone users who watched ‘Ki & Ka’ on Television also switched between other Hindi movies aired during the same time slot: a massive 63% watched the ‘Golmaal 3’ on Star Gold and 41.4% also watched ‘Hum Saath Saath Hain’ on Zee Cinema.



Found these insights interesting? visit http://www.zapr.in

Reach out to us at hello@zapr.in to know more about TV to Mobile Audience targeting, Indian Television Analytics and cutting edge use-cases with Zapr technology.

ZAPR profiles the TV viewership behavior of tens of millions of individuals across India. The audiences considered in this study are part of ZAPR’s TV viewership audience pool. Additionally, through the ZAPR Audience Platform, millions of TV viewers can now be targeted and engaged with interactive mobile content and ads.

Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Related Posts

How to Make Every Moment Count This IPL – Targeting the Right Audiences with ‘Moment Marketing’

The Indian Premier League is mainly about two things: Cricket and Advertising. Last year, 20,000 ads were...
Zapr Media Labs Feb 28, 2019 12:00:00 PM

Diary of a Data Scientist: Litan on the Broad Scope of Research

Litan started his journey at Zapr as a Data Scientist, to explore the several possibilities Data Science ...
Zapr Media Labs Feb 22, 2019 2:10:16 PM

6 Ways to Boost Your IPL Ad Strategy On-the-go

Brand campaigns need not be set in stone. This IPL, advertisers can build the most versatile strategy by ...
Zapr Media Labs Feb 19, 2019 1:25:45 PM