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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Batman Vs Iron Man | The Battle for Indian TV

Complemented by the massive growth in the market for superhero merchandise, superheroes are conqueri...
Zapr Media Labs Sep 28, 2016 1:41:24 PM

7 lakh Indian viewers watch 'Game Of Thrones' break Emmys history

7 lakh TV viewers in India tuned in to watch the telecast of The 68th Primetime Emmy Awards 2016 air...
Zapr Media Labs Sep 27, 2016 4:42:10 PM

'Vogue BFFs' on Colors Infinity opens with Deepika Padukone

Colors Infinity launched its second original series “Vogue BFFs” on 24th September 2016. Showcasing ...
Zapr Media Labs Sep 26, 2016 2:28:18 PM

Channel V’s content shift sees wider viewership within channel; youth and music genres shaken up?

Two months after Channel V’s repositioning from a youth GEC to a channel purely dedicated to music, ...
Zapr Media Labs Sep 23, 2016 10:29:28 AM

7 lakh Indian viewers watch American football

The first game in the regular season of the National Football League kicked off with 7 lakh Indian v...
Zapr Media Labs Sep 22, 2016 10:59:37 AM

New Tamil serial on Raj TV reaches 3 lakh viewers

After the success of popular mystical thrillers such as Naagin on Indian television, another TV seri...
Zapr Media Labs Sep 20, 2016 11:34:16 AM

More than 5 Mn viewers for ‘Bado Bahu’ starring Hindi Reality TV star Prince Narula

5.3 million viewers tuned in to watch the launch of ‘Bado Bahu’ a new series on And TV. Starring as ...
Zapr Media Labs Sep 17, 2016 11:00:16 AM

Major online furniture retailer engages @ 9% on Facebook via ZAPR Audience Targeting

At Zapr Media Labs we continuously explore ways to engage targeted users on mobile beyond our own pl...
Zapr Media Labs Sep 15, 2016 3:38:00 PM

ZAPR Testimonials | Mihir Kulkarni, Head of Brand & Retention Marketing, PepperFry

PepperFry is not only among the most recognized brands in the online retail space in India but also ...
Zapr Media Labs Sep 15, 2016 12:48:25 PM

Niche audiences deliver high CTR for ad campaign; analyzing viewers of ‘The Global Menu’ on Living Foodz

50 lakh viewers watched the launch of a new gourmet cooking show hosted by renown Indian chef Ranvee...
Zapr Media Labs Sep 14, 2016 5:36:49 PM

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