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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Did the TV premiere of 'A Flying Jatt' give Zee Cinema a weekend bump?

The Hindi superhero film 'A Flying Jatt' starring Tiger Shroff and Jacqueline Fernandez premiered on...
Zapr Media Labs Nov 3, 2016 11:26:30 AM

US Presidential Debates | Captivating interests of Premium TV viewers across India

Breaking Presidential debate TV ratings record in America, the 2016 U.S. Presidential Debates were a...
Zapr Media Labs Nov 2, 2016 1:17:47 PM

New Primetime show 'Beyhadh' launched on Sony TV: 5.2 Mn viewers

Sony Entertainment TV launched its new TV serial 'Beyhadh' on 11th October 2016. 5.2 million smartph...
Zapr Media Labs Oct 27, 2016 11:12:32 AM

Dell tracks TV viewership and sees 4x higher Campaign CTRs

One of the most challenging aspects of a marketing plan is segmenting audiences into specific target...
Zapr Media Labs Oct 25, 2016 1:39:34 PM

2 Mn Indian TV viewers watch the UFC Middleweight Championship

2 Mn Indian TV viewers watched the 'UFC 204' LIVE on 9th October 2016. The telecast had the highest ...
Zapr Media Labs Oct 24, 2016 2:43:16 PM

Salman Khan steals weekend Hindi entertainment viewership:  'Sultan' and 'Bigg Boss 10' boost channel performance

The weekend was all about (the other) King Khan: Salman’s latest box office hit ‘Sultan’ premiered o...
Zapr Media Labs Oct 21, 2016 5:19:48 PM

Worldwide hit 'The Martian' premieres on Indian TV: 16.3 Mn viewers

The tenth highest grossing film of 2015 - 'The Martian' is finally here on Indian Television: 16.3 m...
Zapr Media Labs Oct 21, 2016 12:55:01 PM

Bigg Boss Kannada: 12.2 Mn watch show launch

The Grand Opening of 'Bigg Boss Kannada' on Colors Kannada received 12.2 Mn viewers. Aired from 6:00...
Zapr Media Labs Oct 19, 2016 2:13:18 PM

Zapr Testimonials | Baldeep Singh, Country Manager, WPP Data Alliance

The Data Alliance is WPP’s data practice established across the globe, and is responsible for helpin...
Zapr Media Labs Oct 18, 2016 2:17:20 PM

Global protein supplement brand engages with 58% of targeted TV viewers on Zapr Audience Network

At Zapr Media Labs, we are constantly exploring advanced targeting parameters to engage with a vast ...
Zapr Media Labs Oct 18, 2016 10:28:47 AM

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