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Flying Cursor generates 4x higher website traffic by targeting offline IPL viewers on Mobile
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Flying Cursor generates 4x higher website traffic by targeting offline IPL viewers on Mobile
Flying Cursor and their client, an adventure touring bike brand, recently ran a TV commercial campai...
Zapr Media Labs
Aug 24, 2017 2:57:53 PM
First in India: Zapr verified by global anti-fraud entity TAG for digital advertising transparency
The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal act...
Zapr Media Labs
Aug 11, 2017 5:44:39 PM
Closing loopholes in Audience Targeting: Kotak integrates TV and Mobile
811. Does it ring a bell? 8th November 2016, the announcement of demonetization, sent citizens and b...
Zapr Media Labs
Jul 31, 2017 2:30:53 PM
How 1,00,000 TV commercial viewers made snap decisions for a holiday at Club Mahindra
Club Mahindra’s new TV commercial hit the airwaves recently, featuring a little kid and his work obs...
Zapr Media Labs
Jun 28, 2017 9:45:57 PM
Major automobile brand captures one-third of its closest competitor’s audience during IPL
A leading automobile brand previously executed a campaign with Zapr to drive high brand recall with ...
Zapr Media Labs
Jun 14, 2017 7:11:22 PM
Jewellery brand Orra engages 1 Million on anniversary sale: wins higher SOV by targeting competition
With today’s constant influx of information and multiple buying options, brands need to consistently...
Zapr Media Labs
May 29, 2017 5:14:26 PM
From Intern to Team Lead in Four years: Agam Jain on building Zapr’s tech from scratch
Meet Agam - the guy who joined Zapr fresh out of college, and went straight to developing Android ap...
Zapr Media Labs
May 16, 2017 12:39:54 PM
Zapr partners with WPP’s GroupM and Wunderman for data platform 'Zipline'
We’re happy to announce our partnership with WPP’s GroupM and Wunderman in bringing their data platf...
Zapr Media Labs
May 15, 2017 11:49:50 AM
How TV-To-Mobile targeting works: UrbanClap gets TV ad viewers to download their app
At Zapr Media Labs our usual challenge is helping our clients achieve important marketing objectives...
Zapr Media Labs
May 8, 2017 5:47:47 PM
Inside Zapr: The team that breaks down sound to numbers
Using homegrown, cutting edge Digital Signal processing (DSP) Zapr Media Labs is pioneering large sc...
Zapr Media Labs
Apr 26, 2017 11:25:11 AM
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