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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Zapr Media Labs

Zapr Media Labs

Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Recent Posts:

Tech Aficionados Under One Roof: UNBLT 2019!

Just a two-day event or a jamboree time in Zapr? Indeed both! Zapr’s 2019 tech event was a great lea...
Zapr Media Labs Aug 5, 2019 10:50:00 AM

Druidry – A Java based Druid query generator

ZAPR, being India’s largest media consumption repository, has a huge amount of data regarding what p...
Zapr Media Labs Aug 5, 2019 9:43:00 AM

Diary of a Product Manager: Manojna Belle speaks his mind

How it all began… I’ve been working in product management for the last 5+ years. I have always enjoy...
Zapr Media Labs Jul 18, 2019 1:22:07 PM

Zapr’s Tech Colloquium

In the last decade or so, the radical evolution of technology has brought forth a seismic change in ...
Zapr Media Labs Jul 8, 2019 10:47:00 AM

JWT learnings along the way

JWT is gaining popularity these days. At ZAPR, we use JWT for user session management, mainly for au...
Zapr Media Labs Jul 1, 2019 10:43:00 AM

Zapr Congratulates Axiata for Telecom Asia Awards Win

The Telecom Asia Awards is Asia’s longest-running and most prestigious industry award specifically s...
Zapr Media Labs Jun 4, 2019 3:25:47 PM

AR on the Mobile Web

The world of Technology is observing a paradigm shift in the way users interact and consume data or ...
Zapr Media Labs Jun 3, 2019 10:35:00 AM

Diary of an Engineering Manager: Varun Khurana speaks his mind

How it all began… Previously, I was working at ReachHorizon - a startup that I co-founded. I was loo...
Zapr Media Labs May 22, 2019 12:01:57 PM

Zapr Testimonials | Suvrita Saumya, Sr. Marketing Manager - Tata Motors

Tata Motors wanted to create high brand awareness among FIFA viewers for their commercial vehicle Ta...
Zapr Media Labs May 16, 2019 2:00:00 PM

Resolving incorrect viewership due to similar content on multiple channels

We at Zapr Media Labs collect TV viewership information from millions of smartphone users and analyz...
Zapr Media Labs May 6, 2019 10:29:00 AM

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