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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Zapr Media Labs

Zapr Media Labs

Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Recent Posts:

HTTP2 & You: High Performance Web Serving at ZAPR

Ever since the origin of internet, web developers & leading browsers have been continuously stri...
Zapr Media Labs Apr 8, 2019 10:14:00 AM

Diary of a Data Scientist: Litan on the Broad Scope of Research

Litan started his journey at Zapr as a Data Scientist, to explore the several possibilities Data Sci...
Zapr Media Labs Feb 22, 2019 2:10:16 PM

ZAPR Data Lake

We love our Data Life of a software engineer at Zapr revolves around taking care of the data we brin...
Zapr Media Labs Feb 6, 2019 1:15:00 PM

Operation Triumph: Siddhesh’s journey from pioneer to pilot of the Ad Ops team

Siddhesh joined Zapr as the first member of the Ad Ops team that he helped build. He took to Zapr li...
Zapr Media Labs Jan 23, 2019 7:02:16 PM

Launching Zapr Technology Blog

We, at Zapr Media Labs, are fanatic about technology. This company was started based on the firm bel...
Zapr Media Labs Jan 7, 2019 1:00:00 PM

Britannia's campaign with Zapr features on Business Standard & The Week

Britannia's moment marketing campaign with Zapr was recently featured on two prominent news sites - ...
Zapr Media Labs Dec 27, 2018 4:21:09 PM

“A must-have for your campaigns going forward” – Ajay Kaul, Club Mahindra | Zapr Testimonials

Club Mahindra is the largest vacation ownership brand outside the United States (US), operating over...
Zapr Media Labs Dec 6, 2018 3:58:01 PM

Zapr’s COO Deepak Baid talks to the Indian Business Journal

Zapr was recently featured in the November edition of the Indian Business Journal. The article explo...
Zapr Media Labs Nov 28, 2018 5:03:07 PM

Embassy Goes Digital on Real Estate

92% of home buyers search for homes on the Internet. Embassy Group, which spearheads the real estate...
Zapr Media Labs Nov 21, 2018 12:30:12 PM

How Karthick’s never say never attitude helped build Zapr’s robust Ad Technology

From day one at Zapr, Karthick wouldn’t say no to learning. He’s made the journey from tough-to-gras...
Zapr Media Labs Nov 12, 2018 11:27:34 AM

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    Zapr Media Labs Feb 17, 2022 1:11:52 PM

    How Geo-Level TV Viewership Data Can Help You Win Key Markets and Maximize Viewership

    It is safe to say that the COVID pandemic has significantly impacted the way in which we consume content....
    Sirisha Venkatesh Feb 10, 2022 1:57:09 PM

    Redefine Digital Branding of Consumer Products With Zapr Smart Segments

    The onset of the COVID-19 pandemic has undoubtedly impacted the FMCG industry quite drastically. While th...
    Sirisha Venkatesh Feb 3, 2022 2:43:23 PM