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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Zapr Media Labs

Zapr Media Labs

Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Recent Posts:

Ever heard that in 26 English Letters there are 44 Phonemes?

If you Google the word Phoneme, you will get around 1,13,00,000 results in mere 0.51 seconds. Wikipe...
Zapr Media Labs Dec 2, 2019 10:58:00 AM

Project Thanos: Fad or Reality?

Are you aware of your target customers? Are you getting the expected reach from your marketing campa...
Zapr Media Labs Nov 20, 2019 10:56:00 AM

Zapr Testimonials | Kaustubh Khare - Brand Head, Behrouz Biryani

Rebel Foods, the largest internet restaurant company, planned to run TV campaigns for their popular ...
Zapr Media Labs Nov 6, 2019 11:00:00 AM

CI/CD Pipeline at Zapr

“Does it work?” and “Can we ship?” are the two biggest questions that have always needed proof backi...
Zapr Media Labs Nov 6, 2019 10:40:00 AM

Diary of an Audio Research Scientist: Sharath Adavanne speaks his mind

How it all began… After having worked in audio research roles in the industry for over five years, I...
Zapr Media Labs Oct 24, 2019 2:30:48 PM

Zapr Testimonials | Anuj Arora - Head of Marketing, India (Home Textiles) at Welspun Group

Welspun, one of the largest home textile manufacturers, partnered with the Kings XI Punjab team duri...
Zapr Media Labs Oct 21, 2019 11:30:00 AM

React Native Workshop at Zapr

With thousands of developers contributing, the Javascript community has recently bubbled up. This op...
Zapr Media Labs Oct 1, 2019 10:36:00 AM

Diary of a Data Analyst: Sneha Pandey speaks her mind

How it all began… I had applied for a position at Zapr back in 2017. I got a callback from the then ...
Zapr Media Labs Sep 12, 2019 3:50:10 PM

How AI Will Disrupt the Media and Advertising Industry

To be fair, the title of the blog is slightly misleading, as AI and other advanced native 21st centu...
Zapr Media Labs Sep 12, 2019 10:32:00 AM

Agile Program Management at ZAPR

Introduction At ZAPR, we are constantly seeking new and more effective ways to increase success rate...
Zapr Media Labs Sep 2, 2019 10:05:00 AM

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