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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Zapr Media Labs

Zapr Media Labs

Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Recent Posts:

AR on the Mobile Web

The world of Technology is observing a paradigm shift in the way users interact and consume data or ...
Zapr Media Labs Jun 3, 2019 10:35:00 AM

Diary of an Engineering Manager: Varun Khurana speaks his mind

  How it all began… Previously, I was working at ReachHorizon - a startup that I co-founded. I was l...
Zapr Media Labs May 22, 2019 12:01:57 PM

Zapr Testimonials | Suvrita Saumya, Sr. Marketing Manager - Tata Motors

Tata Motors wanted to create high brand awareness among FIFA viewers for their commercial vehicle Ta...
Zapr Media Labs May 16, 2019 2:00:00 PM

Resolving incorrect viewership due to similar content on multiple channels

We at Zapr Media Labs collect TV viewership information from millions of smartphone users and analyz...
Zapr Media Labs May 6, 2019 10:29:00 AM

HTTP2 & You: High Performance Web Serving at ZAPR

  Ever since the origin of internet, web developers & leading browsers have been continuously strivi...
Zapr Media Labs Apr 8, 2019 10:14:00 AM

Diary of a Data Scientist: Litan on the Broad Scope of Research

Litan started his journey at Zapr as a Data Scientist, to explore the several possibilities Data Sci...
Zapr Media Labs Feb 22, 2019 2:10:16 PM

ZAPR Data Lake

We love our Data Life of a software engineer at Zapr revolves around taking care of the data we brin...
Zapr Media Labs Feb 6, 2019 1:15:00 PM

Operation Triumph: Siddhesh’s journey from pioneer to pilot of the Ad Ops team

Siddhesh joined Zapr as the first member of the Ad Ops team that he helped build. He took to Zapr li...
Zapr Media Labs Jan 23, 2019 7:02:16 PM

Launching Zapr Technology Blog

We, at Zapr Media Labs, are fanatic about technology. This company was started based on the  firm be...
Zapr Media Labs Jan 7, 2019 1:00:00 PM

Britannia's campaign with Zapr features on Business Standard & The Week

Britannia's moment marketing campaign with Zapr was recently featured on two prominent news sites - ...
Zapr Media Labs Dec 27, 2018 4:21:09 PM

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