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Zapr Media Labs

Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

2.7 Mn Indians watch first U.S Presidential Debate 2016

The first presidential debate between Hillary Clinton and Donald Trump had 2.7 million Indian TV vie...

Zapr Media Labs Oct 3, 2016 12:30:14 PM

Large rural audiences for Big Magic's new launch 'Big Mahotsav'

The launch episode of 'Big Mahotsav' on 9th September 2016 garnered 0.72 million viewers. Showcasing...

Zapr Media Labs Oct 1, 2016 4:45:16 PM

26 Mn watch TV premiere of ‘Dishoom’: Action movies fight it out!

26 million viewers tuned in to watch the action movie 'Dishoom' which aired on Star Gold from 1:00 P...

Zapr Media Labs Sep 29, 2016 4:19:25 PM

Zapr Testimonials: Arnab Goswami, News Anchor and Editor in Chief, Times Now

Arnab Goswami is an accomplished journalist, news anchor and the Editor-in-Chief at Times Now - one ...

Zapr Media Labs Sep 28, 2016 8:38:47 PM

Re-targeting promo viewers on Facebook: 78% engagement with target audience

TV show promos are an integral part of reaching out to target audiences while a show airs on televis...

Zapr Media Labs Sep 28, 2016 8:00:09 PM

Batman Vs Iron Man | The Battle for Indian TV

Complemented by the massive growth in the market for superhero merchandise, superheroes are conqueri...

Zapr Media Labs Sep 28, 2016 1:41:24 PM

7 lakh Indian viewers watch 'Game Of Thrones' break Emmys history

7 lakh TV viewers in India tuned in to watch the telecast of The 68th Primetime Emmy Awards 2016 air...

Zapr Media Labs Sep 27, 2016 4:42:10 PM

'Vogue BFFs' on Colors Infinity opens with Deepika Padukone

Colors Infinity launched its second original series “Vogue BFFs” on 24th September 2016. Showcasing ...

Zapr Media Labs Sep 26, 2016 2:28:18 PM

Channel V’s content shift sees wider viewership within channel; youth and music genres shaken up?

Two months after Channel V’s repositioning from a youth GEC to a channel purely dedicated to music, ...

Zapr Media Labs Sep 23, 2016 10:29:28 AM

7 lakh Indian viewers watch American football

The first game in the regular season of the National Football League kicked off with 7 lakh Indian v...

Zapr Media Labs Sep 22, 2016 10:59:37 AM

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

2.7 Mn Indians watch first U.S Presidential Debate 2016

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Zapr Media Labs

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2.7 Mn Indians watch first U.S Presidential Debate 2016

Large rural audiences for Big Magic's new launch 'Big Mahotsav'

26 Mn watch TV premiere of ‘Dishoom’: Action movies fight it out!

Zapr Testimonials: Arnab Goswami, News Anchor and Editor in Chief, Times Now

Re-targeting promo viewers on Facebook: 78% engagement with target audience

Batman Vs Iron Man | The Battle for Indian TV

7 lakh Indian viewers watch 'Game Of Thrones' break Emmys history

'Vogue BFFs' on Colors Infinity opens with Deepika Padukone

Channel V’s content shift sees wider viewership within channel; youth and music genres shaken up?

7 lakh Indian viewers watch American football

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