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Zapr Media Labs

Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

IPL 2016: Mumbai Indians emerge as favourite team; Oppo and Amazon grab highest ad spots

After a good three weeks of kickstarting India’s favourite sporting league, the IPL season is in ful...

Zapr Media Labs May 10, 2016 4:25:24 PM

Big Boss Bangla: A Big Player in the House

Big Boss Bangla has made a controversial return for the second season, with housemates like Mikhail ...

Zapr Media Labs May 9, 2016 6:28:45 PM

Kannada award show attracts 8.2 million viewers for a May Day special

Did you know that the first May Day celebration in India took place in the year 1923 in South India?...

Zapr Media Labs May 9, 2016 5:56:36 PM

10 million people Marvelled by The Avengers!

Star Movies unleashed its Movie of the Year with the TV premiere of ‘Marvel’s Avengers: Age of Ultro...

Zapr Media Labs May 9, 2016 5:45:28 PM

'The Kapil Sharma Show' gives Sony Entertainment a 2.6x rise in its weekend viewership

Despite the general mixed reaction to the debut airing of 'The Kapil Sharma Show', perhaps the host ...

Zapr Media Labs May 4, 2016 8:18:39 PM

IPL 2016 Ceremony - A glitzy night, impressive performances & 45 Million Viewers

Anything related to Cricket & Bollywood puts us Indians through a rush. Also, we love watching t...

Zapr Media Labs Apr 13, 2016 7:04:09 PM

#IndVsWI - Though India lost, the cricket match still managed to attract 317 Million viewers.

Seems like it was a bad day for Indian team on the field, but it surely wasn't a bad day for broadca...

Zapr Media Labs Apr 5, 2016 8:01:37 PM

#IndVsPak, #IndVsBan, #IndVsAus - The viewership is just rising.

Cricket is a religion for Indian TV Audience, and now looking at these numbers, the phrase couldn't ...

Zapr Media Labs Mar 31, 2016 7:22:12 PM

Oscars 2016: As India Watched It

7.7 million Indian viewers tuned in to catch The Oscar Awards 2016. At Zapr Media Labs we put togeth...

Zapr Media Labs Mar 6, 2016 2:18:46 PM

India’s Got Talent did shake up things when it premiered but has it been consistent since then?

(Note: Week 18 viewership data has not been calculated due to technical reasons.) India’s Got Talent...

Zapr Media Labs May 14, 2015 12:48:10 PM

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

IPL 2016: Mumbai Indians emerge as favourite team; Oppo and Amazon grab highest ad spots

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Zapr Media Labs

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IPL 2016: Mumbai Indians emerge as favourite team; Oppo and Amazon grab highest ad spots

Big Boss Bangla: A Big Player in the House

Kannada award show attracts 8.2 million viewers for a May Day special

10 million people Marvelled by The Avengers!

'The Kapil Sharma Show' gives Sony Entertainment a 2.6x rise in its weekend viewership

IPL 2016 Ceremony - A glitzy night, impressive performances & 45 Million Viewers

#IndVsWI - Though India lost, the cricket match still managed to attract 317 Million viewers.

#IndVsPak, #IndVsBan, #IndVsAus - The viewership is just rising.

Oscars 2016: As India Watched It

India’s Got Talent did shake up things when it premiered but has it been consistent since then?

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