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#IndVsWI - Though India lost, the cricket match still managed to attract 317 Million viewers.

Seems like it was a bad day for Indian team on the field, but it surely wasn't a bad day for broadcasters, media planners, advertisers, and majorly the brands who managed to reach out to these viewers. India Vs WI successfully attracted 317 Mn viewers across India.

The Indian batting was thrilling, wasn't it? While it attracted 191 Mn viewers during setting up an almost unbeatable score of 192 runs, the exuberant chase of WI managed to attract 262 Mn viewers! More than that, the average time spent per person during the match was 34.7 Mins!

Looking at the half-hourly analysis of the match, viewership touched the top at 10:00 - 10:30 PM slot with 187 Mn viewers & 11.7 Mins average time spent by a viewer during the slot.

Though the match got slightly lesser viewership than the India vs Australia match, it still experienced the presence of 89 Mn people who supported India through all 4 matches, without fail.

Moving on to the language-based analysis, the most interesting insight would be that the  avg. time spent by Hindi viewers was 74% higher than the English viewers. 


Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

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