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Big Boss Bangla: A Big Player in the House

Big Boss Bangla has made a controversial return for the second season, with housemates like Mikhail Bora, brother to Sheena Bora whose murder case created quite a stir last year. To add to all the spice, hosting the show is celebrated Bangla star, Jeet, who also happens to be the heartthrob of Tollywood.

As a good contender to other Big Boss shows in the country, Big Boss Bangla season 2 aired its first episode on April 4th, claiming a total viewership of 7.7 Million people. Big numbers for a big night!

As the show progressed through the opening night, Big Boss Bangla succeeded in piquing a fair amount of interest among audiences.

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Finding favour amongst Bangla viewers across the country, the show claimed a massive 80.8% viewership in West Bengal, followed by nearby states like Jharkhand and Assam.

Keeping the audience engaged with more conflicts and scandals, Big Boss Bangla promises to be a major player in the Bangla television scene, and is catching up with other longtime running Bangla shows like Dadagiri.

Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

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