<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

All Posts

IPL 2016 Ceremony - A glitzy night, impressive performances & 45 Million Viewers

Anything related to Cricket & Bollywood puts us Indians through a rush. Also, we love watching television don't we? With an event like IPL, in which we get our dose of both, we never manage to disappoint.

The showdown managed to attract 45 million viewers! And the time spent by a viewer on an average was 11.9 Mins.

WP_Post_Graphs_Artboard 12

The key highlights from this event, like the grand entry made by Honey Singh after his long break managed to attract 20.8 Million viewers. Ranveer Singh making a unique entry in a cricket kit & the 'Champion' dance along with DJ Bravo & rest of the performers was witnessed by 20 Million viewers.
WP_Post_Graphs_Artboard 12 copy

On the geographical front, the event was most watched in Maharashtra as it held a share of 13% across all states, followed by Uttar Pradesh, Gujrat, West Bengal & Tamil Nadu.


Interestingly, the highest average time was spent by viewers in Goa, which was 13.6 Mins!

Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Related Posts

How to Make Every Moment Count This IPL – Targeting the Right Audiences with ‘Moment Marketing’

The Indian Premier League is mainly about two things: Cricket and Advertising. Last year, 20,000 ads were...
Zapr Media Labs Feb 28, 2019 12:00:00 PM

Diary of a Data Scientist: Litan on the Broad Scope of Research

Litan started his journey at Zapr as a Data Scientist, to explore the several possibilities Data Science ...
Zapr Media Labs Feb 22, 2019 2:10:16 PM

6 Ways to Boost Your IPL Ad Strategy On-the-go

Brand campaigns need not be set in stone. This IPL, advertisers can build the most versatile strategy by ...
Zapr Media Labs Feb 19, 2019 1:25:45 PM