<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

All Posts

The Billboard Music Awards 2016 attracts 1.2 million viewers

From the world premiere of Adele's new music video to Madonna's tribute to Prince, the Billboard Music Awards 2016 saw it all.  Aired on May 23rd, the award telecast experienced a TV viewership of 1.2 million people in India. The event was showcased on VH1 across two time slots:

The first telecast happened along with the US live telecast from 6:30 AM to 9:30 AM, attracting an Indian TV audience of 0.5 million viewers. The repeat telecast from 9 PM to 12 AM saw a higher viewership of 0.76 million people.


The event saw its highest TV viewership in the state of Maharashtra which had a 12% share of the show’s total viewers.


In the words of music journalist, Arjun S Ravi, "Indians have been tripping over western music since the 20s." And the numbers prove it right.




Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Related Posts

How to Make Every Moment Count This IPL – Targeting the Right Audiences with ‘Moment Marketing’

The Indian Premier League is mainly about two things: Cricket and Advertising. Last year, 20,000 ads were...
Zapr Media Labs Feb 28, 2019 12:00:00 PM

Diary of a Data Scientist: Litan on the Broad Scope of Research

Litan started his journey at Zapr as a Data Scientist, to explore the several possibilities Data Science ...
Zapr Media Labs Feb 22, 2019 2:10:16 PM

6 Ways to Boost Your IPL Ad Strategy On-the-go

Brand campaigns need not be set in stone. This IPL, advertisers can build the most versatile strategy by ...
Zapr Media Labs Feb 19, 2019 1:25:45 PM