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Zee TV’s tribute on International Mother’s Day wins 19 million viewers

In a much loved celebration of Mother’s Day, May 8th saw a run of heartwarming shows across various channels.

AXN showcased a special two day run (7th & 8th May) of sci-fi thriller serial ‘Extant’, bringing in 3.9 million viewers across both days during its 12 PM - 6 PM time slot . Animal Planet played reruns of ‘Heart of a Lioness’ along with other interesting episodes, garnering 2.2 million viewers for the day's special programme from 12 PM to 8 PM on May 8th.

Zee TV successfully aired a show that provided a delightful platform for Bollywood stars to express their parent-children bonds, amidst all the glamour and rigor of stardom. Titled ‘Shukriya Ma’ (Thank you Ma), the programme was aired from 5:30 PM - 9 PM attracting a viewership of 19 million people.

Hosting well known Bollywood figures like Karisma Kapoor, Karanvir Bohra and others, the Mother’s Day special witnessed a consistently engaged audience throughout the duration of the show.

zee_shukriya

The show was evidently enjoyed across the country, with Uttar Pradesh having the highest share of 15.4% of the total viewership.

zee_shukriya_states

It goes without saying: mothers are indeed worth all the celebration!

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Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

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