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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Embassy Goes Digital on Real Estate

92% of home buyers search for homes on the Internet. Embassy Group, which spearheads the real estate...
Zapr Media Labs Nov 21, 2018 12:30:12 PM

How Karthick’s never say never attitude helped build Zapr’s robust Ad Technology

From day one at Zapr, Karthick wouldn’t say no to learning. He’s made the journey from tough-to-gras...
Zapr Media Labs Nov 12, 2018 11:27:34 AM

New study: Transform Your TV Media Plan With a Cross-Platform Approach and Save Big on Ad Spends

In the Indian advertising industry worth hundreds of crores, TV advertising is still the most prefer...
ZAPR Blog Oct 22, 2018 11:00:15 AM

It’s Showtime! Analyzing the TV viewership of 2018 Primetime Emmy Awards

The Primetime Emmy awards, usually dubbed ‘the TV Oscars’, is a popular TV event that awards the bes...
Zapr Media Labs Oct 11, 2018 12:50:42 PM

Zapr’s fingerprinting algorithm rated best in class globally at MIREX - audio content recognition contest

After being listed on LinkedIn’s Top Startups 2018, we’re happy to announce yet another ranking that...
Zapr Media Labs Oct 3, 2018 5:46:10 PM

Zapr on LinkedIn’s Global List of Top Companies in 2018!

LinkedIn recently released its global list of top companies for 2018 and has extended its pick this ...
Zapr Media Labs Sep 18, 2018 11:28:50 AM

Chak De India! Analysing the TV Viewership of Asian Games 2018

India’s massive wins at the Asian Games 2018 not only created a whirlwind in the sporting world but ...
Zapr Media Labs Sep 11, 2018 3:08:43 PM

Max Bupa generates 41% higher prospects for ‘GoActive’ Health Insurance by engaging TV audiences on Mobile

Max Bupa, India’s leading health insurance brand, launched a new product ‘GoActive’ earlier this yea...
Zapr Media Labs Aug 7, 2018 12:56:05 PM

Zapr wins fifth international award at Effective Digital Marketing Awards UK

We’re excited to announce yet another international win for Zapr at the UK based ‘Effective Digital ...
Zapr Media Labs Jul 16, 2018 5:50:25 PM

Reality format garners more TV audiences : Dance Reality Shows on Hindi GECs with more than 10% weekly viewership surge

Break the content clutter to grab the largest viewership pie on TV - dance reality shows on Hindi GE...
Zapr Media Labs Jul 2, 2018 11:14:19 AM

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