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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Diary of an Audio Research Scientist: Sharath Adavanne speaks his mind

Sharath talks about h How it all began… After having worked in audio research roles in the industry ...
Zapr Media Labs Oct 24, 2019 2:30:48 PM

Zapr Testimonials | Anuj Arora - Head of Marketing, India (Home Textiles) at Welspun Group

Welspun, one of the largest home textile manufacturers, partnered with the Kings XI Punjab team duri...
Zapr Media Labs Oct 21, 2019 11:30:00 AM

How to Spice Up your Festive Season Ad Strategy with a Dash of Data

It’s once again that time of the year when brands advertise massively on TV. The festive season has ...
Sruthi Veer Oct 1, 2019 6:46:15 PM

Diary of a Data Analyst: Sneha Pandey speaks her mind

  How it all began… I had applied for a position at Zapr back in 2017. I got a callback from the the...
Zapr Media Labs Sep 12, 2019 3:50:10 PM

The Zapr Index – Find out how your TV ads perform every quarter!

Every quarter, hundreds of different brands advertise on TV across various categories. For a long ti...
Sruthi Veer Sep 9, 2019 11:29:35 AM

What To Do When Your TV Ad Spots Drop This Festive Season

  You may find yourself discovering that the prime TV spots you were so stoked about last week are g...
Suzanne Sangi Aug 29, 2019 12:15:19 PM

ZaprQnA: Sabyasachi Mitter - Founder and Managing Director, Fulcro

Fulcro is a digital media agency that builds immersive experiences to help brands connect with its c...
ZAPR Blog Aug 9, 2019 1:14:48 PM

Diary of a Product Manager: Manojna Belle speaks his mind

  How it all began… I’ve been working in product management for the last 5+ years. I have always enj...
Zapr Media Labs Jul 18, 2019 1:22:07 PM

ZaprQnA | Harshad Bhoir, Sr. Manager - Digital Marketing, Welspun

Welspun is among the largest home textile manufacturers, having established its presence across 50 c...
ZAPR Blog Jul 16, 2019 12:38:29 PM

The Rise of Urban Ladder

Rajiv Srivatsa is the co-founder of Urban Ladder, the successful Bangalore-based omnichannel furnitu...
ZAPR Blog Jul 11, 2019 11:11:00 AM

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