<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

ZaprQnA | Harshad Bhoir, Sr. Manager - Digital Marketing, Welspun

Welspun is among the largest home textile manufacturers, having established its presence across 50 c...
ZAPR Blog Jul 16, 2019 12:38:29 PM

The Rise of Urban Ladder

Rajiv Srivatsa is the co-founder of Urban Ladder, the successful Bangalore-based omnichannel furnitu...
ZAPR Blog Jul 11, 2019 11:11:00 AM

Make Your TV Ads Have a Good Innings This ICC Cricket World Cup’19

The ICC Cricket World Cup is like the Oscars of Cricket. Cricket fans around the world look forward ...
Sruthi Veer Jun 7, 2019 11:30:00 AM

Zapr Congratulates Axiata for Telecom Asia Awards Win

The Telecom Asia Awards is Asia’s longest-running and most prestigious industry award specifically s...
Zapr Media Labs Jun 4, 2019 3:25:47 PM

Advertising Then and Now | Zapr Fireside with Jermina Menon

With over 20 years of experience in strategic marketing and brand building, Jermina has worked in a ...
ZAPR Blog May 29, 2019 3:53:22 PM

Diary of an Engineering Manager: Varun Khurana speaks his mind

  How it all began… Previously, I was working at ReachHorizon - a startup that I co-founded. I was l...
Zapr Media Labs May 22, 2019 12:01:57 PM

Zapr Testimonials | Suvrita Saumya, Sr. Marketing Manager - Tata Motors

Tata Motors wanted to create high brand awareness among FIFA viewers for their commercial vehicle Ta...
Zapr Media Labs May 16, 2019 2:00:00 PM

How to 'Carry Your Bat' Even After IPL Ends

The countdown to this IPL’s season finale begins. With only a week to go, here’s something every bra...
Sruthi Veer Apr 29, 2019 11:00:00 AM

Are You 'TRAI'ying Hard Enough? – Your Guide to Keeping up with the New Tariff Regime

The Telecom Regulatory Authority of India (TRAI) has been taking a lot of heat over the past few mon...
Sruthi Veer Mar 11, 2019 12:00:00 PM

How to Make Every Moment Count This IPL – Targeting the Right Audiences with ‘Moment Marketing’

The Indian Premier League is mainly about two things: Cricket and Advertising. Last year, 20,000 ads...
Sruthi Veer Feb 28, 2019 12:00:00 PM

    Related Posts