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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Cord Fakers | How To Grab The Attention Of Distracted TV Viewers

Do you often find yourself scrolling on your phone while you’re watching TV, especially when ads sta...
Sruthi Veer Apr 21, 2020 12:30:14 PM

Cord Lovers | Make Highly Exposed TV Audiences Take Action

TV campaigns are generally considered to be branding exercises. Mostly because viewers cannot take a...
Suzanne Sangi Apr 14, 2020 12:46:12 PM

Cord Shavers | Boost Brand Awareness Among Less Exposed TV Audiences

When a brand runs an ad campaign on TV, they want to reach their target audiences with the right fre...
Suzanne Sangi Apr 8, 2020 2:15:49 PM

Weekly TV Viewership Report On Changing Trends During Lockdown!

The entire nation staying at home due to the COVID-19 outbreak is translating to more TV time.  TV v...
Sruthi Veer Apr 6, 2020 12:45:18 AM

Engaging Cord Cutters | Are You Reaching Those Who Never Watch TV?

The way we consume media is changing day by day. Due to the nationwide lockdown, people have been en...
Sruthi Veer Apr 2, 2020 1:46:21 PM

5 Ways To Build A Smarter Integrated Marketing Strategy During Lockdown

  The global Covid-19 pandemic has forced many countries to go under lockdown, disrupting the econom...
Suzanne Sangi Mar 30, 2020 2:04:19 PM

Effective Ways To Improve Digital Advertising With Smart Segments (Free E-book)

Data is without doubt the currency which drives audience engagement on any platform. Whether you’re ...
Suzanne Sangi Mar 2, 2020 1:13:45 PM

How Broadcasters Can Analyze TV Audiences and Engage Them on Mobile

India houses the world’s second largest TV population comprised of 800 million active TV viewers acr...
Suzanne Sangi Feb 12, 2020 1:05:54 PM

Ever heard that in 26 English Letters there are 44 Phonemes?

If you Google the word Phoneme, you will get around 1,13,00,000 results in mere 0.51 seconds. Wikipe...
Zapr Media Labs Jan 6, 2020 3:41:04 PM

Zapr Testimonials | Ruchika Gupta, Marcomm Head - Luminous

Luminous wanted to advertise its new collection of ceiling fans to a large number of TV audiences. B...
Zapr Media Labs Dec 27, 2019 11:30:00 AM

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