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Optimize Your TV+Digital Advertising Spends with Zapr’s Smart Segments
One cannot deny that the COVID-19 pandemic has changed the way people consume TV and digital media c...
Sirisha Venkatesh
Jun 24, 2021 1:05:06 PM
Why Hyperlocal TV Viewership Data is A Must-have for TV Advertising
The second wave of the Covid pandemic and subsequent lockdowns have got us all holed up in our homes...
Suzanne Sangi
Jun 15, 2021 3:43:44 PM
Zapr Lands First Patent: Content Aware Video Compression
Zapr has been granted its first patent for ‘Method and System for Context Aware Video Compression’! ...
Zapr Media Labs
May 27, 2021 1:44:01 PM
Diary of a Sales AVP: Siddharth Thirani speaks his mind
How it all began... I found out about Zapr through a dear friend and classmate from business school....
Zapr Media Labs
Mar 31, 2021 5:35:22 PM
This IPL, Bid on Convex!
The next edition of IPL is just around the corner, so it’s safe to assume that the number 1 agenda o...
Zapr Media Labs
Mar 24, 2021 11:05:50 AM
How To Think Of An Efficient Media Plan With Attribution Metrics
Media planning is a complicated process considering all the gaps that still exist in determining med...
Suzanne Sangi
Mar 10, 2021 11:16:56 AM
A Strategy with no Match – Your Guide to Smart IPL TV Media Planning
In terms of viewership and spends, it doesn’t get any bigger than The Indian Premier League. Since i...
Zapr Media Labs
Feb 10, 2021 12:21:04 PM
How To Plan A Great TV Campaign With First Party App User Data
Planning TV campaigns for an app audience is tricky work. It’s hard to know where to advertise when ...
Suzanne Sangi
Jan 25, 2021 2:03:45 PM
Machine Learning : Building Production Pipelines for ML Systems
When we think of an ML system, it’s the models and algorithms that first come to our mind. But, in r...
Zapr Media Labs
Jan 19, 2021 1:39:21 PM
How Creating Cloud Agnostic Scheduler Helped Reduce Maintenance of Data Pipelines
Zapr provides TV Viewership data for millions of individuals that conventional measurement systems c...
Zapr Media Labs
Jan 6, 2021 2:14:41 PM
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