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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Chak De India! Analysing the TV Viewership of Asian Games 2018

India’s massive wins at the Asian Games 2018 not only created a whirlwind in the sporting world but ...
Zapr Media Labs Sep 11, 2018 3:08:43 PM

Max Bupa generates 41% higher prospects for ‘GoActive’ Health Insurance by engaging TV audiences on Mobile

Max Bupa, India’s leading health insurance brand, launched a new product ‘GoActive’ earlier this yea...
Zapr Media Labs Aug 7, 2018 12:56:05 PM

Zapr wins fifth international award at Effective Digital Marketing Awards UK

We’re excited to announce yet another international win for Zapr at the UK based ‘Effective Digital ...
Zapr Media Labs Jul 16, 2018 5:50:25 PM

Reality format garners more TV audiences : Dance Reality Shows on Hindi GECs with more than 10% weekly viewership surge

Break the content clutter to grab the largest viewership pie on TV - dance reality shows on Hindi GE...
Zapr Media Labs Jul 2, 2018 11:14:19 AM

Real life stories over fiction; Biopics on Hindi GECs among top ten shows during time slot

Though one cannot completely stay away from the daily dose of drama, romance, comedy and fantasy, th...
Zapr Media Labs Jun 26, 2018 1:02:48 PM

Aditi Bhatt speaks on How Merely Writing Code does not define Her Career at Zapr

A fresher to work life, Aditi paved her own way through the challenges at Zapr. Sheer hard work and ...
Zapr Media Labs Jun 5, 2018 5:58:01 PM

Zapr - the only Indian winner at The Drum MOMAs UK

We’re delighted to share with you that Zapr Media Labs has won at The Drum MOMAs (Marketing On Mobil...
Zapr Media Labs May 24, 2018 3:37:12 PM

Zapr helps Star Plus Ace the Battle of Primetime TV with Strategic 2017 plan converting 550,000+ unique individuals

India has the world’s second-largest TV viewing population, yet for a long time, brands and broadcas...
Zapr Media Labs May 17, 2018 11:28:11 AM

How Colors Shakti boosted loyalty among Indian TV viewers and bumped offline viewership up 25%

Colors TV, a major Indian broadcaster, had been running its successful Hindi drama series ‘Shakti’ f...
Zapr Media Labs Apr 25, 2018 10:45:27 AM

Gagan Gupta Geeks Out on How Perspectives shape Product Building at Zapr

Gagan joined Zapr to explore different technologies and found himself in a culture where the time ta...
Zapr Media Labs Apr 20, 2018 5:22:56 PM

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