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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Ad Analytics: How popular football league ISL impacted Indian markets

Homegrown football tournament ‘Indian Super League’ (ISL) commanded as high as 9.4 million viewers i...
Zapr Media Labs Mar 12, 2018 11:04:01 AM

Why U-19 Cricket World Cup is a hub of Indian millennial TV viewers - TV Analytics

India beat Australia by eight wickets to win the ICC U19 Cricket World Cup title a fourth time. Howe...
Zapr Media Labs Mar 8, 2018 10:30:48 AM

TV Analytics on Football Fans in India: Did FIFA make a lasting impact on ISL?

2017 was a hallmark for football in India with the FIFA U-17 World Cup hosted for the first time on ...
Zapr Media Labs Feb 22, 2018 8:13:51 PM

Pooja Conquers Codes to Culture shock: The Lifecycle of Data Problems at Zapr

Two years ago, Pooja plunged into a world of unusual data. Since then, she has preserved in the scie...
Zapr Media Labs Feb 22, 2018 8:08:32 PM

Zapr wins Gold and Silver at Mob-Ex Awards’18 Singapore

We are pleased to share with you that Zapr Media Labs has been recognized with a Gold and a Silver t...
Zapr Media Labs Feb 15, 2018 12:01:06 PM

"Zapr helps us meet marketing objectives better” - Uma Talreja, Raymond Ltd. | Zapr Testimonials

Raymond Ltd. is a leading Indian branded fabric and fashion retailer, exporting to over 50 countries...
Zapr Media Labs Jan 16, 2018 11:30:00 PM

Inside the World of Strategy for Media Technology | Zapr Fireside with Amit Gupta

What do Strategists see in the media-tech industry? How do we solve significant marketing and strate...
Zapr Media Labs Jan 8, 2018 9:55:41 PM

Hewlett-Packard India garners 430,000+ incremental reach over TV campaign in priority markets

This leading Laptop OEM brand wanted to build incremental reach over and above their TV campaign for...
Zapr Media Labs Jan 8, 2018 9:42:13 PM

Here’s what Urban TV viewers in South India are watching: Bigg Boss Kannada opens with 2.6 million

The Colors premiere of Bigg Boss Kannada on 15th October with celebrity host Kiccha Sudeep garnered ...
Zapr Media Labs Jan 8, 2018 9:05:13 PM

Bigg Boss 11 opens with 16.8 million: Are TV viewers hooked to this season’s ‘dhinchak’ contestants?

It’s that time of the year when this drama-packed reality show makes fans inevitably tune in all sev...
Zapr Media Labs Nov 21, 2017 9:22:59 AM

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