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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Zapr Media Labs

Zapr Media Labs

Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Recent Posts:

Zapr’s fingerprinting algorithm rated best in class globally at MIREX - audio content recognition contest

After being listed on LinkedIn’s Top Startups 2018, we’re happy to announce yet another ranking that...
Zapr Media Labs Oct 3, 2018 5:46:10 PM

Zapr on LinkedIn’s Global List of Top Companies in 2018!

LinkedIn recently released its global list of top companies for 2018 and has extended its pick this ...
Zapr Media Labs Sep 18, 2018 11:28:50 AM

Chak De India! Analysing the TV Viewership of Asian Games 2018

India’s massive wins at the Asian Games 2018 not only created a whirlwind in the sporting world but ...
Zapr Media Labs Sep 11, 2018 3:08:43 PM

Max Bupa generates 41% higher prospects for ‘GoActive’ Health Insurance by engaging TV audiences on Mobile

Max Bupa, India’s leading health insurance brand, launched a new product ‘GoActive’ earlier this yea...
Zapr Media Labs Aug 7, 2018 12:56:05 PM

Zapr wins fifth international award at Effective Digital Marketing Awards UK

We’re excited to announce yet another international win for Zapr at the UK based ‘Effective Digital ...
Zapr Media Labs Jul 16, 2018 5:50:25 PM

Reality format garners more TV audiences : Dance Reality Shows on Hindi GECs with more than 10% weekly viewership surge

Break the content clutter to grab the largest viewership pie on TV - dance reality shows on Hindi GE...
Zapr Media Labs Jul 2, 2018 11:14:19 AM

Real life stories over fiction; Biopics on Hindi GECs among top ten shows during time slot

Though one cannot completely stay away from the daily dose of drama, romance, comedy and fantasy, th...
Zapr Media Labs Jun 26, 2018 1:02:48 PM

Aditi Bhatt speaks on How Merely Writing Code does not define Her Career at Zapr

A fresher to work life, Aditi paved her own way through the challenges at Zapr. Sheer hard work and ...
Zapr Media Labs Jun 5, 2018 5:58:01 PM

Zapr - the only Indian winner at The Drum MOMAs UK

We’re delighted to share with you that Zapr Media Labs has won at The Drum MOMAs (Marketing On Mobil...
Zapr Media Labs May 24, 2018 3:37:12 PM

Zapr helps Star Plus Ace the Battle of Primetime TV with Strategic 2017 plan converting 550,000+ unique individuals

India has the world’s second-largest TV viewing population, yet for a long time, brands and broadcas...
Zapr Media Labs May 17, 2018 11:28:11 AM

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