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Smart Segments
Why You Should Use Strong Media-driven Profiles to Sharpen Your Digital Targeting
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Why You Should Use Strong Media-driven Profiles to Sharpen Your Digital Targeting
In a single day, we spend more than 4.5 hours of our time awake consuming media such as news, movies...
Sruthi Veer
Oct 27, 2020 11:00:00 AM
Top 5 Interest-based Behavioral Segments You Should Target on Digital Now
In the era of OTT, Indian viewers have been watching TV a lot more right now than before the pandemi...
Sruthi Veer
Oct 19, 2020 11:30:00 AM
Top 12 Audience Segments That Advertisers Should Engage In IPL 2021
The biggest TV event - IPL has started, and we know how special this season is going to be, amidst a...
Suzanne Sangi
Aug 31, 2020 1:15:20 PM
Addressing Gaps in Ad Exposure with Smart Segments
Digital consumption during the lockdown phase has seen several spikes and shift in patterns. As mark...
Sruthi Veer
Jul 31, 2020 1:25:21 AM
Top Smart Segments Used By Advertisers During Lockdown
Lockdown 5.0 has welcomed a new phase of relaxation across the country. Although businesses are pick...
Sruthi Veer
Jun 11, 2020 2:10:05 PM
How To Drive Better Market Impact With An Integrated Ad Strategy
With Lockdown 5.0 coming into place, we’re entering a new phase of more relaxations across various s...
Sruthi Veer
May 28, 2020 12:55:18 PM
How To Target Parents With Young Kids Accurately On Digital
With the new work-from-home lifestyle during the lockdown, parents have been spending more time with...
Sruthi Veer
Apr 28, 2020 1:24:38 PM
Win Competition Influenced Audiences Over To Your Brand
Your target audiences are constantly caught in a storm of brand messages. Everyone in your category ...
Suzanne Sangi
Apr 23, 2020 9:57:06 AM
Cord Fakers | How To Grab The Attention Of Distracted TV Viewers
Do you often find yourself scrolling on your phone while you’re watching TV, especially when ads sta...
Sruthi Veer
Apr 21, 2020 12:30:14 PM
Cord Shavers | Boost Brand Awareness Among Less Exposed TV Audiences
When a brand runs an ad campaign on TV, they want to reach their target audiences with the right fre...
Suzanne Sangi
Apr 8, 2020 2:15:49 PM
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