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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

6 Ways To Measure Your TV Campaign Effectiveness With Zapr Daily

If you’re a brand or agency who regularly advertises on TV, we’ve got some good news for you. This f...
Sruthi Veer Nov 4, 2019 1:40:05 PM

Diary of an Audio Research Scientist: Sharath Adavanne speaks his mind

How it all began… After having worked in audio research roles in the industry for over five years, I...
Zapr Media Labs Oct 24, 2019 2:30:48 PM

Zapr Testimonials | Anuj Arora - Head of Marketing, India (Home Textiles) at Welspun Group

Welspun, one of the largest home textile manufacturers, partnered with the Kings XI Punjab team duri...
Zapr Media Labs Oct 21, 2019 11:30:00 AM

How to Spice Up your Festive Season Ad Strategy with a Dash of Data

It’s once again that time of the year when brands advertise massively on TV. The festive season has ...
Sruthi Veer Oct 1, 2019 6:46:15 PM

React Native Workshop at Zapr

With thousands of developers contributing, the Javascript community has recently bubbled up. This op...
Zapr Media Labs Oct 1, 2019 10:36:00 AM

Diary of a Data Analyst: Sneha Pandey speaks her mind

How it all began… I had applied for a position at Zapr back in 2017. I got a callback from the then ...
Zapr Media Labs Sep 12, 2019 3:50:10 PM

How AI Will Disrupt the Media and Advertising Industry

To be fair, the title of the blog is slightly misleading, as AI and other advanced native 21st centu...
Zapr Media Labs Sep 12, 2019 10:32:00 AM

The Zapr Index – Find out how your TV ads perform every quarter!

Every quarter, hundreds of different brands advertise on TV across various categories. For a long ti...
Sruthi Veer Sep 9, 2019 11:29:35 AM

Agile Program Management at ZAPR

Introduction At ZAPR, we are constantly seeking new and more effective ways to increase success rate...
Zapr Media Labs Sep 2, 2019 10:05:00 AM

What To Do When Your TV Ad Spots Drop This Festive Season

You may find yourself discovering that the prime TV spots you were so stoked about last week are gon...
Suzanne Sangi Aug 29, 2019 12:15:19 PM

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