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How To Drive Better Market Impact With An Integrated Ad Strategy
With Lockdown 5.0 coming into place, we’re entering a new phase of more relaxations across various s...
Sruthi Veer
May 28, 2020 12:55:18 PM
How To Effectively Engage ‘Affluent Audiences’ Digitally
Affluent audiences are “high end” segments who have greater spending power compared to others. Since...
Suzanne Sangi
May 19, 2020 2:07:37 PM
How To Target Parents With Young Kids Accurately On Digital
With the new work-from-home lifestyle during the lockdown, parents have been spending more time with...
Sruthi Veer
Apr 28, 2020 1:24:38 PM
Win Competition Influenced Audiences Over To Your Brand
Your target audiences are constantly caught in a storm of brand messages. Everyone in your category ...
Suzanne Sangi
Apr 23, 2020 9:57:06 AM
Cord Fakers | How To Grab The Attention Of Distracted TV Viewers
Do you often find yourself scrolling on your phone while you’re watching TV, especially when ads sta...
Sruthi Veer
Apr 21, 2020 12:30:14 PM
Cord Lovers | Make Highly Exposed TV Audiences Take Action
TV campaigns are generally considered to be branding exercises. Mostly because viewers cannot take a...
Suzanne Sangi
Apr 14, 2020 12:46:12 PM
Cord Shavers | Boost Brand Awareness Among Less Exposed TV Audiences
When a brand runs an ad campaign on TV, they want to reach their target audiences with the right fre...
Suzanne Sangi
Apr 8, 2020 2:15:49 PM
Engaging Cord Cutters | Are You Reaching Those Who Never Watch TV?
The way we consume media is changing day by day. Due to the nationwide lockdown, people have been en...
Sruthi Veer
Apr 2, 2020 1:46:21 PM
5 Ways To Build A Smarter Integrated Marketing Strategy During Lockdown
The global Covid-19 pandemic has forced many countries to go under lockdown, disrupting the economic...
Suzanne Sangi
Mar 30, 2020 2:04:19 PM
Effective Ways To Improve Digital Advertising With Smart Segments (Free E-book)
Data is without doubt the currency which drives audience engagement on any platform. Whether you’re ...
Suzanne Sangi
Mar 2, 2020 1:13:45 PM
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