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TV Campaign Impact Analysis for App Users during IPL and Festive Seasons
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TV Campaign Impact Analysis for App Users during IPL and Festive Seasons
It’s a key quarter for all of us this year as IPL and the festive season are coming up. And our gues...
Sruthi Veer
Sep 3, 2020 9:30:04 PM
Top 12 Audience Segments That Advertisers Should Engage In IPL 2021
The biggest TV event - IPL has started, and we know how special this season is going to be, amidst a...
Suzanne Sangi
Aug 31, 2020 1:15:20 PM
Track your TV campaign performance in near real-time this IPL!
With only a month before IPL 2020 kicks off, brands and advertisers across categories have their int...
Sruthi Veer
Aug 19, 2020 2:14:00 PM
Addressing Gaps in Ad Exposure with Smart Segments
Digital consumption during the lockdown phase has seen several spikes and shift in patterns. As mark...
Sruthi Veer
Jul 31, 2020 1:25:21 AM
How Broadcasters Can Ensure Loyal TV Viewership Post Lockdown
India houses the world’s second largest TV population of 800 million active TV viewers across 200 mi...
Suzanne Sangi
Jul 28, 2020 8:52:28 PM
How to Promote Your Apps Better with Accurate TV Media Planning Insights
The app ecosystem has been flourishing during the lockdown period. Everyone has turned to their phon...
Sruthi Veer
Jul 22, 2020 2:03:48 PM
How To Target Your ‘Always-on’ Digital Audiences
Over the past few months of the lockdown phase, digital consumption has drastically increased among ...
Sruthi Veer
Jul 9, 2020 1:10:18 PM
Top Smart Segments Used By Advertisers During Lockdown
Lockdown 5.0 has welcomed a new phase of relaxation across the country. Although businesses are pick...
Sruthi Veer
Jun 11, 2020 2:10:05 PM
3 Steps To Create The Best App Marketing Strategy Post Lockdown
The lockdown has brought about huge changes in the way people consume products. For example, orderin...
Suzanne Sangi
Jun 10, 2020 2:11:04 PM
Your Guide To All Things Tech At Zapr
For all you techies out there, Zapr’s technology blog presents you our trysts with various technolog...
Zapr Media Labs
Jun 4, 2020 2:00:00 PM
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