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'Vogue BFFs' on Colors Infinity opens with Deepika Padukone

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Colors Infinity launched its second original series “Vogue BFFs” on 24th September 2016. Showcasing best friends in the Indian film and fashion industries, the show airs during the peak prime-time slot between 9 PM and 10 PM. Featuring Deepika Padukone and Anaita Shroff in conversation with popular show host Kamal Sidhu, the first episode in the series garnered 0.7 lakh viewers in India.

The show unsurprisingly received the highest viewership in the city of Mumbai, the hub of Bollywood film and fashion industries. Take a look at some of the viewership trends:

 

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Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

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