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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Ever heard that in 26 English Letters there are 44 Phonemes?

If you Google the word Phoneme, you will get around 1,13,00,000 results in mere 0.51 seconds. Wikipe...
Zapr Media Labs Jan 6, 2020 3:41:04 PM

TV to Digital Attribution: Track TV Ad Exposure To In-app Sales, Website Visits, App Installs & More

With the rise of internet-based businesses and e-transactions, digital engagement has become a key f...
Suzanne Sangi Dec 18, 2019 1:06:11 PM

Top TV Advertisers Last Quarter!

The Zapr Index | Q2 FY 2020 - Shopping Season released last week and just like the previous rankings...
Sruthi Veer Nov 14, 2019 12:24:59 PM

Zapr Convex: TV Viewership Data of Your App Users for Effective Media Planning and Ad Attribution

For businesses with significant mobile app presence such as e-commerce, BFSI, entertainment, gaming ...
Suzanne Sangi Nov 12, 2019 1:16:32 PM

6 Ways To Measure Your TV Campaign Effectiveness With Zapr Daily

If you’re a brand or agency who regularly advertises on TV, we’ve got some good news for you. This f...
Sruthi Veer Nov 4, 2019 1:40:05 PM

Diary of an Audio Research Scientist: Sharath Adavanne speaks his mind

Sharath talks about h How it all began… After having worked in audio research roles in the industry ...
Zapr Media Labs Oct 24, 2019 2:30:48 PM

Zapr Testimonials | Anuj Arora - Head of Marketing, India (Home Textiles) at Welspun Group

Welspun, one of the largest home textile manufacturers, partnered with the Kings XI Punjab team duri...
Zapr Media Labs Oct 21, 2019 11:30:00 AM

How to Spice Up your Festive Season Ad Strategy with a Dash of Data

It’s once again that time of the year when brands advertise massively on TV. The festive season has ...
Sruthi Veer Oct 1, 2019 6:46:15 PM

Diary of a Data Analyst: Sneha Pandey speaks her mind

  How it all began… I had applied for a position at Zapr back in 2017. I got a callback from the the...
Zapr Media Labs Sep 12, 2019 3:50:10 PM

The Zapr Index – Find out how your TV ads perform every quarter!

Every quarter, hundreds of different brands advertise on TV across various categories. For a long ti...
Sruthi Veer Sep 9, 2019 11:29:35 AM

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