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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Broadcasters: Gear Up for Comeback Seasons & New Launches by Engaging TV Viewers on Mobile

  With COVID-19 lockdowns relaxing across India and the festive season being right around the corner...
Sirisha Venkatesh Jul 23, 2021 11:54:27 PM

Natural Language Processing: Recent NLP Advances For Indian Languages

In this week's podcast episode, Litan and Bhavul unwrap some of the recent advances and research in ...
Zapr Media Labs Jul 19, 2021 4:01:50 PM

CarDekho Removes Reach Duplication and Targets Its App Users on TV

Not that long ago, brands were faced with the pressing challenge of not being able to measure the ef...
Sirisha Venkatesh Jul 8, 2021 12:38:58 PM

5 New Audience Segments You Need To Target Digitally in 2021

Advertising isn’t cheap, it costs! The only way to make sure it’s worth it, is to make sure you prec...
Zapr Media Labs Jul 5, 2021 11:30:00 AM

Optimize Your TV+Digital Advertising Spends with Zapr’s Smart Segments

One cannot deny that the COVID-19 pandemic has changed the way people consume TV and digital media c...
Sirisha Venkatesh Jun 24, 2021 1:05:06 PM

Why Hyperlocal TV Viewership Data is A Must-have for TV Advertising

The second wave of the Covid pandemic and subsequent lockdowns have got us all holed up in our homes...
Suzanne Sangi Jun 15, 2021 3:43:44 PM

Zapr Lands First Patent: Content Aware Video Compression

Zapr has been granted its first patent for ‘Method and System for Context Aware Video Compression’! ...
Zapr Media Labs May 27, 2021 1:44:01 PM

Diary of a Sales AVP: Siddharth Thirani speaks his mind

How it all began... I found out about Zapr through a dear friend and classmate from business school....
Zapr Media Labs Mar 31, 2021 5:35:22 PM

This IPL, Bid on Convex!

The next edition of IPL is just around the corner, so it’s safe to assume that the number 1 agenda o...
Zapr Media Labs Mar 24, 2021 11:05:50 AM

How To Think Of An Efficient Media Plan With Attribution Metrics

Media planning is a complicated process considering all the gaps that still exist in determining med...
Suzanne Sangi Mar 10, 2021 11:16:56 AM

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