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Case Study: How PharmEasy Used TV Attribution Insights To Create An Efficient TV Plan

The pressing question for efficient TV media planning has always revolved around its impact - how ca...
Suzanne Sangi Sep 22, 2021 12:12:20 PM

This IPL, Bridge the 'Boundary' Between TV & Digital Advertising With Smart Segments

After facing its shares of obstacles, the Indian Premier League (IPL) 2021 is all set to go live soo...
Sirisha Venkatesh Sep 15, 2021 1:13:15 PM

Zapr Partners with PubMatic for Integrated TV and Digital Media Buying

We’re delighted to announce our partnership with PubMatic. This will enable media buyers to build in...
Zapr Media Labs Sep 9, 2021 3:01:40 PM

Case Study: How 40+ Broadcaster Campaigns Engaged TV Audiences Digitally During Festive

The festive season has always been a great time for broadcasters to launch new shows and comeback se...
Suzanne Sangi Sep 8, 2021 11:53:04 AM

IPL 2021 is Back and Here’s How Brands Can Engage Like Never Before

IPL 2021 has hit the refresh button, and this September, brands are geared up to advertise during In...
Suzanne Sangi Aug 24, 2021 3:00:14 PM

How To Move From Static Demographic To Dynamic Consumer Data For TV Planning

For app based businesses, there’s a world of data that can be obtained from user behaviour and actio...
Suzanne Sangi Aug 9, 2021 12:23:36 PM

Broadcasters: Gear Up for Comeback Seasons & New Launches by Engaging TV Viewers on Mobile

  With COVID-19 lockdowns relaxing across India and the festive season being right around the corner...
Sirisha Venkatesh Jul 23, 2021 11:54:27 PM

Natural Language Processing: Recent NLP Advances For Indian Languages

In this week's podcast episode, Litan and Bhavul unwrap some of the recent advances and research in ...
Zapr Media Labs Jul 19, 2021 4:01:50 PM

CarDekho Removes Reach Duplication and Targets Its App Users on TV

Not that long ago, brands were faced with the pressing challenge of not being able to measure the ef...
Sirisha Venkatesh Jul 8, 2021 12:38:58 PM

5 New Audience Segments You Need To Target Digitally in 2021

Advertising isn’t cheap, it costs! The only way to make sure it’s worth it, is to make sure you prec...
Zapr Media Labs Jul 5, 2021 11:30:00 AM

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