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Broadcasters, Ensure Your Viewership Doesn’t ‘Bounce’ During IPL

IPL is just around the corner, which means you’re probably already wondering how to leverage India’s...
Zapr Media Labs Feb 17, 2022 1:11:52 PM

How Geo-Level TV Viewership Data Can Help You Win Key Markets and Maximize Viewership

It is safe to say that the COVID pandemic has significantly impacted the way in which we consume con...
Sirisha Venkatesh Feb 10, 2022 1:57:09 PM

Redefine Digital Branding of Consumer Products With Zapr Smart Segments

The onset of the COVID-19 pandemic has undoubtedly impacted the FMCG industry quite drastically. Whi...
Sirisha Venkatesh Feb 3, 2022 2:43:23 PM

BFSI Leaders, Get Great Returns With A Winning Campaign!

The last two years haven't been particularly easy for businesses globally. But this year could shake...
Zapr Media Labs Jan 27, 2022 1:38:33 PM

Diary of a Strategic Initiatives Principal : Saransh Pahwa speaks his mind

How it all began… How I got into Zapr is a story in itself. I was working in business consulting wit...
Zapr Media Labs Dec 17, 2021 12:51:49 PM

Winter Is Here! Here’s A Cool Plan For Broadcasters To Ensure Maximum Viewership

Winter is just around the corner. It’s that time of year when people choose to stay indoors and cons...
Zapr Media Labs Dec 8, 2021 2:20:24 PM

Case Study: How 10+ Household Brands Used Smart Segments To Optimize Their Digital Campaigns

Being able to reach millions of people at once is just one of the many perks that advertising on TV ...
Sirisha Venkatesh Nov 17, 2021 1:29:57 PM

Measure the Impact of Your TV Campaigns on Digital Conversions With Zapr

Brands and marketers have long praised TV, as a medium, for the incredible reach that it offers. But...
Sirisha Venkatesh Nov 3, 2021 12:33:08 PM

This Diwali, Target Parents With Young Kids For A Winning Campaign!

The festival of lights is just around the corner and things are looking bright for brands! It’s that...
Zapr Media Labs Nov 2, 2021 2:24:17 PM

4 Effective Ways To Win Your TV Channel Viewers Back Once the IPL Ends

As the much-awaited season of the Indian Premier League (IPL) finally comes to an end, TV broadcaste...
Sirisha Venkatesh Oct 18, 2021 2:06:41 PM

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