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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Addressing Gaps in Ad Exposure with Smart Segments

Digital consumption during the lockdown phase has seen several spikes and shift in patterns. As mark...
Sruthi Veer Jul 31, 2020 1:25:21 AM

How Broadcasters Can Ensure Loyal TV Viewership Post Lockdown

India houses the world’s second largest TV population of 800 million active TV viewers across 200 mi...
Suzanne Sangi Jul 28, 2020 8:52:28 PM

How to Promote Your Apps Better with Accurate TV Media Planning Insights

The app ecosystem has been flourishing during the lockdown period. Everyone has turned to their phon...
Sruthi Veer Jul 22, 2020 2:03:48 PM

How To Target Your ‘Always-on’ Digital Audiences

Over the past few months of the lockdown phase, digital consumption has drastically increased among ...
Sruthi Veer Jul 9, 2020 1:10:18 PM

Top Smart Segments Used By Advertisers During Lockdown

Lockdown 5.0 has welcomed a new phase of relaxation across the country. Although businesses are pick...
Sruthi Veer Jun 11, 2020 2:10:05 PM

3 Steps To Create The Best App Marketing Strategy Post Lockdown

The lockdown has brought about huge changes in the way people consume products. For example, orderin...
Suzanne Sangi Jun 10, 2020 2:11:04 PM

Your Guide To All Things Tech At Zapr

For all you techies out there, Zapr’s technology blog presents you our trysts with various technolog...
Zapr Media Labs Jun 4, 2020 2:00:00 PM

How To Drive Better Market Impact With An Integrated Ad Strategy

With Lockdown 5.0 coming into place, we’re entering a new phase of more relaxations across various s...
Sruthi Veer May 28, 2020 12:55:18 PM

How To Effectively Engage ‘Affluent Audiences’ Digitally

Affluent audiences are “high end” segments who have greater spending power compared to others. Since...
Suzanne Sangi May 19, 2020 2:07:37 PM

How To Target Parents With Young Kids Accurately On Digital

With the new work-from-home lifestyle during the lockdown, parents have been spending more time with...
Sruthi Veer Apr 28, 2020 1:24:38 PM

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