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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Top TV Advertisers Last Quarter!

The Zapr Index | Q2 FY 2020 - Shopping Season released last week and just like the previous rankings...
Sruthi Veer Nov 14, 2019 12:24:59 PM

Zapr Convex: TV Viewership Data of Your App Users for Effective Media Planning and Ad Attribution

For businesses with significant mobile app presence such as e-commerce, BFSI, entertainment, gaming ...
Suzanne Sangi Nov 12, 2019 1:16:32 PM

6 Ways To Measure Your TV Campaign Effectiveness With Zapr Daily

If you’re a brand or agency who regularly advertises on TV, we’ve got some good news for you. This f...
Sruthi Veer Nov 4, 2019 1:40:05 PM

Diary of an Audio Research Scientist: Sharath Adavanne speaks his mind

  How it all began… After having worked in audio research roles in the industry for over five years,...
Zapr Media Labs Oct 24, 2019 2:30:48 PM

How to Spice Up your Festive Season Ad Strategy with a Dash of Data

It’s once again that time of the year when brands advertise massively on TV. The festive season has ...
Sruthi Veer Oct 1, 2019 6:46:15 PM

Diary of a Data Analyst: Sneha Pandey speaks her mind

  How it all began… I had applied for a position at Zapr back in 2017. I got a callback from the the...
Zapr Media Labs Sep 12, 2019 3:50:10 PM

The Zapr Index – Find out how your TV ads perform every quarter!

Every quarter, hundreds of different brands advertise on TV across various categories. For a long ti...
Sruthi Veer Sep 9, 2019 11:29:35 AM

What To Do When Your TV Ad Spots Drop This Festive Season

  You may find yourself discovering that the prime TV spots you were so stoked about last week are g...
Suzanne Sangi Aug 29, 2019 12:15:19 PM

ZaprQnA: Sabyasachi Mitter - Founder and Managing Director, Fulcro

Fulcro is a digital media agency that builds immersive experiences to help brands connect with its c...
ZAPR Blog Aug 9, 2019 1:14:48 PM

Diary of a Product Manager: Manojna Belle speaks his mind

  How it all began… I’ve been working in product management for the last 5+ years. I have always enj...
Zapr Media Labs Jul 18, 2019 1:22:07 PM

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