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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

A Strategy with no Match – Your Guide to Smart IPL TV Media Planning

In terms of viewership and spends, it doesn’t get any bigger than The Indian Premier League. Since i...
Zapr Media Labs Feb 10, 2021 12:21:04 PM

How To Plan A Great TV Campaign With First Party App User Data

Planning TV campaigns for an app audience is tricky work. It’s hard to know where to advertise when ...
Suzanne Sangi Jan 25, 2021 2:03:45 PM

Machine Learning : Building Production Pipelines for ML Systems

When we think of an ML system, it’s the models and algorithms that first come to our mind. But, in r...
Zapr Media Labs Jan 19, 2021 1:39:21 PM

How Creating Cloud Agnostic Scheduler Helped Reduce Maintenance of Data Pipelines

Zapr provides TV Viewership data for millions of individuals that conventional measurement systems c...
Zapr Media Labs Jan 6, 2021 2:14:41 PM

Natural Language Processing: Multiple Intent Handling in Chatbots

In this week's episode, Litan and Srinath delve into the fascinating world of Natural Language Proce...
Zapr Media Labs Dec 23, 2020 3:40:18 PM

Computer Vision: Salient Object Detection

Launching the first episode of Zapr Tech podcasts. We're going to start by discussing research topic...
Zapr Media Labs Dec 3, 2020 4:38:09 PM

Top TV Viewership Insights from IPL 2020

IPL 2020 was a breath of fresh air to cricket fans this year - it was almost a miracle that it happe...
Sruthi Veer Nov 30, 2020 12:00:00 PM

How We Enhanced Productivity of Zapr’s Data Platform and Saved Costs

At Zapr, we have the world's largest repository of offline media consumption and we bridge the gap b...
Gaurang Patel Nov 26, 2020 2:08:04 PM

How To Make The Best Use Of Real-time TV Data This Festive Season!

The festive season is the most awaited time of year for brands and advertisers. This year it’s close...
Sruthi Veer Oct 28, 2020 1:00:00 AM

Why You Should Use Strong Media-driven Profiles to Sharpen Your Digital Targeting

In a single day, we spend more than 4.5 hours of our time awake consuming media such as news, movies...
Sruthi Veer Oct 27, 2020 11:00:00 AM

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