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Case Study: How 10+ Household Brands Used Smart Segments To Optimize Their Digital Campaigns

Being able to reach millions of people at once is just one of the many perks that advertising on TV ...
Sirisha Venkatesh Nov 17, 2021 1:29:57 PM

Measure the Impact of Your TV Campaigns on Digital Conversions With Zapr

Brands and marketers have long praised TV, as a medium, for the incredible reach that it offers. But...
Sirisha Venkatesh Nov 3, 2021 12:33:08 PM

This Diwali, Target Parents With Young Kids For A Winning Campaign!

The festival of lights is just around the corner and things are looking bright for brands! It’s that...
Zapr Media Labs Nov 2, 2021 2:24:17 PM

4 Effective Ways To Win Your TV Channel Viewers Back Once the IPL Ends

As the much-awaited season of the Indian Premier League (IPL) finally comes to an end, TV broadcaste...
Sirisha Venkatesh Oct 18, 2021 2:06:41 PM

Case Study: How PharmEasy Used TV Attribution Insights To Create An Efficient TV Plan

The pressing question for efficient TV media planning has always revolved around its impact - how ca...
Suzanne Sangi Sep 22, 2021 12:12:20 PM

This IPL, Bridge the 'Boundary' Between TV & Digital Advertising With Smart Segments

After facing its shares of obstacles, the Indian Premier League (IPL) 2021 is all set to go live soo...
Sirisha Venkatesh Sep 15, 2021 1:13:15 PM

Zapr Partners with PubMatic for Integrated TV and Digital Media Buying

We’re delighted to announce our partnership with PubMatic. This will enable media buyers to build in...
Zapr Media Labs Sep 9, 2021 3:01:40 PM

Case Study: How 40+ Broadcaster Campaigns Engaged TV Audiences Digitally During Festive

The festive season has always been a great time for broadcasters to launch new shows and comeback se...
Suzanne Sangi Sep 8, 2021 11:53:04 AM

IPL 2021 is Back and Here’s How Brands Can Engage Like Never Before

IPL 2021 has hit the refresh button, and this September, brands are geared up to advertise during In...
Suzanne Sangi Aug 24, 2021 3:00:14 PM

How To Move From Static Demographic To Dynamic Consumer Data For TV Planning

For app based businesses, there’s a world of data that can be obtained from user behaviour and actio...
Suzanne Sangi Aug 9, 2021 12:23:36 PM

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