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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

How To Make The Best Use Of Real-time TV Data This Festive Season!

The festive season is the most awaited time of year for brands and advertisers. This year it’s close...
Sruthi Veer Oct 28, 2020 1:00:00 AM

Why You Should Use Strong Media-driven Profiles to Sharpen Your Digital Targeting

In a single day, we spend more than 4.5 hours of our time awake consuming media such as news, movies...
Sruthi Veer Oct 27, 2020 11:00:00 AM

The Growing Need For Accurate TV Data – And How You Can Find It!

In the current ever-evolving media landscape and shifting TV trends, real-time TV viewership data ha...
Sruthi Veer Oct 22, 2020 12:30:00 PM

Top 5 Interest-based Behavioral Segments You Should Target on Digital Now

In the era of OTT, Indian viewers have been watching TV a lot more right now than before the pandemi...
Sruthi Veer Oct 19, 2020 11:30:00 AM

Zapr Integrates With The Trade Desk!

We’re delighted to announce our partnership with The Trade Desk in providing brands and advertisers ...
Zapr Media Labs Sep 28, 2020 1:30:00 PM

3 Ways Broadcasters Can Retain Loyal TV Viewers During IPL

IPL 2020 is just around the corner, and for many broadcasters (other than the ones airing IPL live o...
Suzanne Sangi Sep 16, 2020 2:23:43 PM

TV Campaign Impact Analysis for App Users during IPL and Festive Seasons

It’s a key quarter for all of us this year as IPL and the festive season are coming up. And our gues...
Sruthi Veer Sep 3, 2020 9:30:04 PM

Top 12 Audience Segments That Advertisers Should Engage In IPL 2020

The biggest TV event - IPL is kickstarting very soon, and we know how special this season is going t...
Suzanne Sangi Aug 31, 2020 1:15:20 PM

Track your TV campaign performance in near real-time this IPL!

With only a month before IPL 2020 kicks off, brands and advertisers across categories have their int...
Sruthi Veer Aug 19, 2020 2:14:00 PM

Addressing Gaps in Ad Exposure with Smart Segments

Digital consumption during the lockdown phase has seen several spikes and shift in patterns. As mark...
Sruthi Veer Jul 31, 2020 1:25:21 AM

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