<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">
Get in Touch

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Diary of a Strategic Initiatives Principal : Saransh Pahwa speaks his mind

How it all began… How I got into Zapr is a story in itself. I was working in business consulting wit...
Zapr Media Labs Dec 17, 2021 12:51:49 PM

Winter Is Here! Here’s A Cool Plan For Broadcasters To Ensure Maximum Viewership

Winter is just around the corner. It’s that time of year when people choose to stay indoors and cons...
Zapr Media Labs Dec 8, 2021 2:20:24 PM

Case Study: How 10+ Household Brands Used Smart Segments To Optimize Their Digital Campaigns

Being able to reach millions of people at once is just one of the many perks that advertising on TV ...
Sirisha Venkatesh Nov 17, 2021 1:29:57 PM

Measure the Impact of Your TV Campaigns on Digital Conversions With Zapr

Brands and marketers have long praised TV, as a medium, for the incredible reach that it offers. But...
Sirisha Venkatesh Nov 3, 2021 12:33:08 PM

This Diwali, Target Parents With Young Kids For A Winning Campaign!

The festival of lights is just around the corner and things are looking bright for brands! It’s that...
Zapr Media Labs Nov 2, 2021 2:24:17 PM

4 Effective Ways To Win Your TV Channel Viewers Back Once the IPL Ends

As the much-awaited season of the Indian Premier League (IPL) finally comes to an end, TV broadcaste...
Sirisha Venkatesh Oct 18, 2021 2:06:41 PM

Case Study: How PharmEasy Used TV Attribution Insights To Create An Efficient TV Plan

The pressing question for efficient TV media planning has always revolved around its impact - how ca...
Suzanne Sangi Sep 22, 2021 12:12:20 PM

This IPL, Bridge the 'Boundary' Between TV & Digital Advertising With Smart Segments

After facing its shares of obstacles, the Indian Premier League (IPL) 2021 is all set to go live soo...
Sirisha Venkatesh Sep 15, 2021 1:13:15 PM

Zapr Partners with PubMatic for Integrated TV and Digital Media Buying

We’re delighted to announce our partnership with PubMatic. This will enable media buyers to build in...
Zapr Media Labs Sep 9, 2021 3:01:40 PM

Case Study: How 40+ Broadcaster Campaigns Engaged TV Audiences Digitally During Festive

The festive season has always been a great time for broadcasters to launch new shows and comeback se...
Suzanne Sangi Sep 8, 2021 11:53:04 AM

    Related Posts