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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

The Zapr Index – Find out how your TV ads perform every quarter!

Every quarter, hundreds of different brands advertise on TV across various categories. For a long ti...
Sruthi Veer Sep 9, 2019 11:29:35 AM

What To Do When Your TV Ad Spots Drop This Festive Season

  You may find yourself discovering that the prime TV spots you were so stoked about last week are g...
Suzanne Sangi Aug 29, 2019 12:15:19 PM

ZaprQnA: Sabyasachi Mitter - Founder and Managing Director, Fulcro

Fulcro is a digital media agency that builds immersive experiences to help brands connect with its c...
ZAPR Blog Aug 9, 2019 1:14:48 PM

Diary of a Product Manager: Manojna Belle speaks his mind

  How it all began… I’ve been working in product management for the last 5+ years. I have always enj...
Zapr Media Labs Jul 18, 2019 1:22:07 PM

ZaprQnA | Harshad Bhoir, Sr. Manager - Digital Marketing, Welspun

Welspun is among the largest home textile manufacturers, having established its presence across 50 c...
ZAPR Blog Jul 16, 2019 12:38:29 PM

The Rise of Urban Ladder

Rajiv Srivatsa is the co-founder of Urban Ladder, the successful Bangalore-based omnichannel furnitu...
ZAPR Blog Jul 11, 2019 11:11:00 AM

Make Your TV Ads Have a Good Innings This ICC Cricket World Cup’19

The ICC Cricket World Cup is like the Oscars of Cricket. Cricket fans around the world look forward ...
Sruthi Veer Jun 7, 2019 11:30:00 AM

Zapr Congratulates Axiata for Telecom Asia Awards Win

The Telecom Asia Awards is Asia’s longest-running and most prestigious industry award specifically s...
Zapr Media Labs Jun 4, 2019 3:25:47 PM

Advertising Then and Now | Zapr Fireside with Jermina Menon

With over 20 years of experience in strategic marketing and brand building, Jermina has worked in a ...
ZAPR Blog May 29, 2019 3:53:22 PM

Diary of an Engineering Manager: Varun Khurana speaks his mind

  How it all began… Previously, I was working at ReachHorizon - a startup that I co-founded. I was l...
Zapr Media Labs May 22, 2019 12:01:57 PM

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