<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

How To Drive Better Market Impact With An Integrated Ad Strategy

With Lockdown 4.0 coming into place, we’re entering a new phase of more relaxations across various s...
Sruthi Veer May 28, 2020 12:55:18 PM

How To Effectively Engage ‘Affluent Audiences’ Digitally

Affluent audiences are “high end” segments who have greater spending power compared to others. Since...
Suzanne Sangi May 19, 2020 2:07:37 PM

How To Target Parents With Young Kids Accurately On Digital

With the new work-from-home lifestyle during the lockdown, parents have been spending more time with...
Sruthi Veer Apr 28, 2020 1:24:38 PM

Win Competition Influenced Audiences Over To Your Brand

Your target audiences are constantly caught in a storm of brand messages. Everyone in your category ...
Suzanne Sangi Apr 23, 2020 9:57:06 AM

Cord Fakers | How To Grab The Attention Of Distracted TV Viewers

Do you often find yourself scrolling on your phone while you’re watching TV, especially when ads sta...
Sruthi Veer Apr 21, 2020 12:30:14 PM

Cord Lovers | Make Highly Exposed TV Audiences Take Action

TV campaigns are generally considered to be branding exercises. Mostly because viewers cannot take a...
Suzanne Sangi Apr 14, 2020 12:46:12 PM

Cord Shavers | Boost Brand Awareness Among Less Exposed TV Audiences

When a brand runs an ad campaign on TV, they want to reach their target audiences with the right fre...
Suzanne Sangi Apr 8, 2020 2:15:49 PM

Weekly TV Viewership Report On Changing Trends During Lockdown!

The entire nation staying at home due to the COVID-19 outbreak is translating to more TV time.  TV v...
Sruthi Veer Apr 6, 2020 12:45:18 AM

Engaging Cord Cutters | Are You Reaching Those Who Never Watch TV?

The way we consume media is changing day by day. Due to the nationwide lockdown, people have been en...
Sruthi Veer Apr 2, 2020 1:46:21 PM

5 Ways To Build A Smarter Integrated Marketing Strategy During Lockdown

  The global Covid-19 pandemic has forced many countries to go under lockdown, disrupting the econom...
Suzanne Sangi Mar 30, 2020 2:04:19 PM

    Related Posts