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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

How Broadcasters Can Analyze TV Audiences and Engage Them on Mobile

India houses the world’s second largest TV population comprised of 800 million active TV viewers acr...
Suzanne Sangi Feb 12, 2020 1:05:54 PM

Ever heard that in 26 English Letters there are 44 Phonemes?

If you Google the word Phoneme, you will get around 1,13,00,000 results in mere 0.51 seconds. Wikipe...
Zapr Media Labs Jan 6, 2020 3:41:04 PM

Zapr Testimonials | Ruchika Gupta, Marcomm Head - Luminous

Luminous wanted to advertise its new collection of ceiling fans to a large number of TV audiences. B...
Zapr Media Labs Dec 27, 2019 11:30:00 AM

TV to Digital Attribution: Track TV Ad Exposure To In-app Sales, Website Visits, App Installs & More

With the rise of internet-based businesses and e-transactions, digital engagement has become a key f...
Suzanne Sangi Dec 18, 2019 1:06:11 PM

Top TV Advertisers Last Quarter!

The Zapr Index | Q2 FY 2020 - Shopping Season released last week and just like the previous rankings...
Sruthi Veer Nov 14, 2019 12:24:59 PM

Zapr Convex: TV Viewership Data of Your App Users for Effective Media Planning and Ad Attribution

For businesses with significant mobile app presence such as e-commerce, BFSI, entertainment, gaming ...
Suzanne Sangi Nov 12, 2019 1:16:32 PM

Zapr Testimonials | Kaustubh Khare - Brand Head, Behrouz Biryani

Rebel Foods, the largest internet restaurant company, planned to run TV campaigns for their popular ...
Zapr Media Labs Nov 6, 2019 11:00:00 AM

6 Ways To Measure Your TV Campaign Effectiveness With Zapr Daily

If you’re a brand or agency who regularly advertises on TV, we’ve got some good news for you. This f...
Sruthi Veer Nov 4, 2019 1:40:05 PM

Diary of an Audio Research Scientist: Sharath Adavanne speaks his mind

Sharath talks about h How it all began… After having worked in audio research roles in the industry ...
Zapr Media Labs Oct 24, 2019 2:30:48 PM

Zapr Testimonials | Anuj Arora - Head of Marketing, India (Home Textiles) at Welspun Group

Welspun, one of the largest home textile manufacturers, partnered with the Kings XI Punjab team duri...
Zapr Media Labs Oct 21, 2019 11:30:00 AM

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