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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

How BFSI Brands Can Win More Prospects This Financial Year

‘Tis the season to get investing. With all the rush of planning for a new financial year (or fixing ...
ZAPR Blog Jan 30, 2019 2:00:00 PM

Operation Triumph: Siddhesh’s journey from pioneer to pilot of the Ad Ops team

Siddhesh joined Zapr as the first member of the Ad Ops team that he helped build. He took to Zapr li...
Zapr Media Labs Jan 23, 2019 7:02:16 PM

5 Ways To Keep TV Viewers Subscribed To Your Channels Post Tariff

The new year has brought with it a new TV broadcasting structure. Telecom Regulatory Authority of In...
Zapr Media Labs Jan 15, 2019 2:05:04 PM

What Advertisers can learn from Brands that made Big TV events Bigger

Marketers have plenty to look forward to this new year - national elections are right around the cor...
Zapr Media Labs Jan 8, 2019 12:35:01 PM

Britannia's campaign with Zapr features on Business Standard & The Week

Britannia's moment marketing campaign with Zapr was recently featured on two prominent news sites - ...
Zapr Media Labs Dec 27, 2018 4:21:09 PM

“A must-have for your campaigns going forward” – Ajay Kaul, Club Mahindra | Zapr Testimonials

Club Mahindra is the largest vacation ownership brand outside the United States (US), operating over...
Zapr Media Labs Dec 6, 2018 3:58:01 PM

3 Ways To Ace Your Next Big TV Ad Strategy

The big ticket events like festive seasons are stressful times for brand marketers and their pockets...
ZAPR Blog Nov 28, 2018 6:27:06 PM

Zapr’s COO Deepak Baid talks to the Indian Business Journal

Zapr was recently featured in the November edition of the Indian Business Journal. The article explo...
Zapr Media Labs Nov 28, 2018 5:03:07 PM

Embassy Goes Digital on Real Estate

92% of home buyers search for homes on the Internet. Embassy Group, which spearheads the real estate...
Zapr Media Labs Nov 21, 2018 12:30:12 PM

How Karthick’s never say never attitude helped build Zapr’s robust Ad Technology

From day one at Zapr, Karthick wouldn’t say no to learning. He’s made the journey from tough-to-gras...
Zapr Media Labs Nov 12, 2018 11:27:34 AM

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