The brand engaged its competitor’s TV ad viewers near real-time, and got direct queries for their free credit score offer at Click through rates as high as 4.1% . Continue reading Credit company gets direct queries from competitor’s audiences: TV-to-Mobile targeting
Raymond, a leader in fabric and fashion retail, on how Zapr’s targeting made TV viewers impulsively engage with their ready-to-wear collection on mobile. Continue reading “Zapr helps us meet marketing objectives better” – Uma Talreja, Raymond Ltd. | Zapr Testimonials
This study breaks down the show’s success indicators like stickiness, migration from other shows, geo level penetration and purchase power of viewers. Continue reading Bigg Boss 11 opens with 16.8 million: Are TV viewers hooked to this season’s ‘dhinchak’ contestants?
Ind vs Aus ODIs garnered as high as 113.7 million viewers for a single match. At Zapr, we found out who exactly tuned in: gender, age, spending indicators. Continue reading 113.7 million watched India vs. Aus ODI: Not Howzzat but Whozzat?
Viewers of Top Hindi GECs watched a lot of premium content on news and sports channels, while their mobile handset-type data suggests high-spending patterns. Continue reading Why TV soaps can bring you premium revenue: Top Hindi Serials this Sept-Oct
The MMA Smarties are Zapr’s first ever award entry, and bagging four awards in this event further reinforces our commitment to providing the industry with disruptive technology solutions. Continue reading Zapr at MMAs: 2 Golds, 1 Silver and industry award for ‘Best In Show’
The Amitabh Bachchan hosted show has claimed nearly 50% share of Hindi GEC primetime-viewership with as high as 37.21 million viewers for a single episode this season. Continue reading How deeply has Kaun Banega Crorepati impacted India’s TV viewing landscape?
Myntra, leader in Indian fashion e-commerce, on how Zapr data enabled them to profile users by their TV consumption, creating highly relevant app experience. Continue reading “Zapr’s data was really helpful to connect the dots” – Juhi Singh, Myntra | Zapr Testimonials
In four years, Bala has seen the complete evolution of Zapr’s double-edged SDK (Data and Ad-tech) and is the guy for all things data. Read how it all happened. Continue reading Bala goes from Intern to Data guru: The Evolution of a Software Engineer at Zapr
This in-depth study covers show-penetration in major cities, migration from other top viewed genres and channels, show loyalty and other key metrics. Continue reading How India watched ‘Game of Thrones’ on TV and Why it’s relevant