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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Are You 'TRAI'ying Hard Enough? – Your Guide to Keeping up with the New Tariff Regime

The Telecom Regulatory Authority of India (TRAI) has been taking a lot of heat over the past few mon...
Sruthi Veeraraghavan Mar 11, 2019 12:00:00 PM

How to Make Every Moment Count This IPL – Targeting the Right Audiences with ‘Moment Marketing’

The Indian Premier League is mainly about two things: Cricket and Advertising. Last year, 20,000 ads...
Zapr Media Labs Feb 28, 2019 12:00:00 PM

Diary of a Data Scientist: Litan on the Broad Scope of Research

Litan started his journey at Zapr as a Data Scientist, to explore the several possibilities Data Sci...
Zapr Media Labs Feb 22, 2019 2:10:16 PM

6 Ways to Boost Your IPL Ad Strategy On-the-go

Brand campaigns need not be set in stone. This IPL, advertisers can build the most versatile strateg...
Suzanne Sangi Feb 19, 2019 1:25:45 PM

Play Hard, Advertise Harder – Your Guide to Smart IPL TV Media Planning

The Indian Premier League is THE biggest live televised event in India in terms of viewership and sp...
Zapr Media Labs Feb 5, 2019 12:17:50 PM

How BFSI Brands Can Win More Prospects This Financial Year

‘Tis the season to get investing. With all the rush of planning for a new financial year (or fixing ...
ZAPR Blog Jan 30, 2019 2:00:00 PM

Operation Triumph: Siddhesh’s journey from pioneer to pilot of the Ad Ops team

Siddhesh joined Zapr as the first member of the Ad Ops team that he helped build. He took to Zapr li...
Zapr Media Labs Jan 23, 2019 7:02:16 PM

5 Ways To Keep TV Viewers Subscribed To Your Channels Post Tariff

The new year has brought with it a new TV broadcasting structure. Telecom Regulatory Authority of In...
Zapr Media Labs Jan 15, 2019 2:05:04 PM

What Advertisers can learn from Brands that made Big TV events Bigger

Marketers have plenty to look forward to this new year - national elections are right around the cor...
Zapr Media Labs Jan 8, 2019 12:35:01 PM

Britannia's campaign with Zapr features on Business Standard & The Week

Britannia's moment marketing campaign with Zapr was recently featured on two prominent news sites - ...
Zapr Media Labs Dec 27, 2018 4:21:09 PM

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