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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

CI/CD Pipeline at Zapr

“Does it work?” and “Can we ship?” are the two biggest questions that have always needed proof backi...
Zapr Media Labs Nov 6, 2019 10:40:00 AM

React Native Workshop at Zapr

With thousands of developers contributing, the Javascript community has recently bubbled up. This op...
Zapr Media Labs Oct 1, 2019 10:36:00 AM

How AI Will Disrupt the Media and Advertising Industry

To be fair, the title of the blog is slightly misleading, as AI and other advanced native 21st centu...
Zapr Media Labs Sep 12, 2019 10:32:00 AM

Agile Program Management at ZAPR

Introduction At ZAPR, we are constantly seeking new and more effective ways to increase success rate...
Zapr Media Labs Sep 2, 2019 10:05:00 AM

Tech Aficionados Under One Roof: UNBLT 2019!

Just a two-day event or a jamboree time in Zapr? Indeed both! Zapr’s 2019 tech event was a great lea...
Zapr Media Labs Aug 5, 2019 10:50:00 AM

Druidry – A Java based Druid query generator

ZAPR, being India’s largest media consumption repository, has a huge amount of data regarding what p...
Zapr Media Labs Aug 5, 2019 9:43:00 AM

Zapr’s Tech Colloquium

In the last decade or so, the radical evolution of technology has brought forth a seismic change in ...
Zapr Media Labs Jul 8, 2019 10:47:00 AM

JWT learnings along the way

JWT is gaining popularity these days. At ZAPR, we use JWT for user session management, mainly for au...
Zapr Media Labs Jul 1, 2019 10:43:00 AM

AR on the Mobile Web

The world of Technology is observing a paradigm shift in the way users interact and consume data or ...
Zapr Media Labs Jun 3, 2019 10:35:00 AM

Resolving incorrect viewership due to similar content on multiple channels

We at Zapr Media Labs collect TV viewership information from millions of smartphone users and analyz...
Zapr Media Labs May 6, 2019 10:29:00 AM

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