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Latest resources on TV Advertising, Cross-media
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3 Ways Broadcasters Can Retain Loyal TV Viewers During IPL

IPL 2020 is just around the corner, and for many broadcasters (other than the ones airing IPL live o...
Suzanne Sangi Sep 16, 2020 2:23:43 PM

Track your TV campaign performance in near real-time this IPL!

With only a month before IPL 2020 kicks off, brands and advertisers across categories have their int...
Sruthi Veer Aug 19, 2020 2:14:00 PM

How to 'Carry Your Bat' Even After IPL Ends

The countdown to this IPL’s season finale begins. With only a week to go, here’s something every bra...
Sruthi Veer Apr 29, 2019 11:00:00 AM

6 Ways to Boost Your IPL Ad Strategy On-the-go

Brand campaigns need not be set in stone. This IPL, advertisers can build the most versatile strateg...
Suzanne Sangi Feb 19, 2019 1:25:45 PM

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