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Broadcasters, Ensure Your Viewership Doesn’t ‘Bounce’ During IPL

IPL is just around the corner, which means you’re probably already wondering how to leverage India’s...
Zapr Media Labs Feb 17, 2022 1:11:52 PM

How Geo-Level TV Viewership Data Can Help You Win Key Markets and Maximize Viewership

It is safe to say that the COVID pandemic has significantly impacted the way in which we consume con...
Sirisha Venkatesh Feb 10, 2022 1:57:09 PM

Winter Is Here! Here’s A Cool Plan For Broadcasters To Ensure Maximum Viewership

Winter is just around the corner. It’s that time of year when people choose to stay indoors and cons...
Zapr Media Labs Dec 8, 2021 2:20:24 PM

4 Effective Ways To Win Your TV Channel Viewers Back Once the IPL Ends

As the much-awaited season of the Indian Premier League (IPL) finally comes to an end, TV broadcaste...
Sirisha Venkatesh Oct 18, 2021 2:06:41 PM

Broadcasters: Gear Up for Comeback Seasons & New Launches by Engaging TV Viewers on Mobile

  With COVID-19 lockdowns relaxing across India and the festive season being right around the corner...
Sirisha Venkatesh Jul 23, 2021 11:54:27 PM

The Growing Need For Accurate TV Data – And How You Can Find It!

In the current ever-evolving media landscape and shifting TV trends, real-time TV viewership data ha...
Sruthi Veer Oct 22, 2020 12:30:00 PM

3 Ways Broadcasters Can Retain Loyal TV Viewers During IPL

IPL 2020 is just around the corner, and for many broadcasters (other than the ones airing IPL live o...
Suzanne Sangi Sep 16, 2020 2:23:43 PM

How Broadcasters Can Ensure Loyal TV Viewership Post Lockdown

India houses the world’s second largest TV population of 800 million active TV viewers across 200 mi...
Suzanne Sangi Jul 28, 2020 8:52:28 PM

How Broadcasters Can Analyze TV Audiences and Engage Them on Mobile

India houses the world’s second largest TV population comprised of 800 million active TV viewers acr...
Suzanne Sangi Feb 12, 2020 1:05:54 PM

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