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New Tamil serial on Raj TV reaches 3 lakh viewers

kakamain.jpgAfter the success of popular mystical thrillers such as Naagin on Indian television, another TV series in the same genre has been launched this month: Raj TV's "Kaakha Kaakha" saw 3 lakh viewers watching the show on the first day that it was aired on TV.

The show was telecast across three time slots and interestingly, the morning 9:30 AM and the prime-time 9:30 PM telecasts both had the same number of viewers tuned in.

Urban audiences in Tamil Nadu claimed double the viewership of the rural audiences.

 

Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

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