Colors TV, a major Indian broadcaster, had been running its successful Hindi drama series ‘Shakti’ for over a year during a peak primetime slot. But with rising competition from other Hindi entertainment channels, Colors Shakti ran into a problem – the show had a high lapse rate of 60%, which Read more…
The Great Indian Laughter Challenge (TGILC) returned on TV 9 years after the Season 4 finale. The show that introduced stand – up comedy to Indian television had been a launching platform for stars like Kapil Sharma who now hosts The Kapil Sharma Show and Raju Srivastav who was a Read more…
This leading Laptop OEM brand wanted to build incremental reach over and above their TV campaign for their laptop brand, HP Pavilion x360 – an agile product with strong messaging for youth audiences. Previously, there was no way of precisely gauging the penetration of their TV commercials to drive incremental Read more…
Godrej reached audiences who had never watched their TV ads: more than 70% completed video views on mobile among targeted SECs.
Flying Cursor uses Zapr targeting to reach offline viewers of their client bike brand's commercials during IPL: 4x higher website traffic + 2x engagement.
Kotak Mahindra targeted smartphone users who missed the TV ads of their mobile banking app '811'. The campaign got 2x higher completed video views + impressive app downloads.
Club Mahindra gets 3x higher conversions by targeting TVC viewers on mobile near real time. Discover how this seamless integration created an impulse to engage.
The brand targeted IPL viewers who watched their closest competitor's TV commercials. Nearly 80% watched the full video on mobile and Cost Per Completed Views were reduced by 72% saving more than half of their budget for each ad.
Jewellery brand Orra engages 1 Million on anniversary sale: wins higher SOV by targeting competition
Zapr detected exactly who watched Orra and their competitors' ads on TV. We engaged with 1 Mn+ audiences and converted Orra's offline competition into online engagement.
Zapr got large TV viewing audiences to actually land on the point of purchase: UrbanClap saw 35% higher CTRs + impressive app downloads.