Case Studies

Zapr helps Star Plus Ace the Battle of Primetime TV with Strategic 2017 plan converting 550,000+ unique individuals

India has the world’s second-largest TV viewing population, yet for a long time, brands and broadcasters had to depend on household sample data to understand how viewers watched their TV shows and channels. Moreover, broadcasters cannot directly promote their shows on competitor TV channels. As demonstrated in this campaign with Read more…

By zaprmedialabs, ago
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