<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

All Posts

The proposal in the final episode of Castle is a climax or a twist in the tale.

Image

Castle is a detective series with a cliché love story between Kate, a gritty detective with a troubled past, and Castle, a crime novelist who is her knight in shining. They bicker over petty things but also finish each other’s sentences. Their chemistry speaks of a future romance in a very obvious way since season 1. But the heroine is emotionally guarded and the hero is slowly breaking out of the playboy shell he lives in but is perfect in any other which way. So how did it manage a run of five seasons? Not because of the customary crimes they inevitably solve in every episode but for the audience rooting for this lovelorn couple. They finally decided to face their feelings in Season 4. Today is another stepping stone for the show; because the proposal is going to take place on the swing set that the followers would remember. And this obvious story does not have an obvious climax as Kate has to choose between a job in DC and Castle. There is no need to make guesses as the season finale is airing tonight on Star World at 11.

 

Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Related Posts

How to Make Every Moment Count This IPL – Targeting the Right Audiences with ‘Moment Marketing’

The Indian Premier League is mainly about two things: Cricket and Advertising. Last year, 20,000 ads were...
Zapr Media Labs Feb 28, 2019 12:00:00 PM

Diary of a Data Scientist: Litan on the Broad Scope of Research

Litan started his journey at Zapr as a Data Scientist, to explore the several possibilities Data Science ...
Zapr Media Labs Feb 22, 2019 2:10:16 PM

6 Ways to Boost Your IPL Ad Strategy On-the-go

Brand campaigns need not be set in stone. This IPL, advertisers can build the most versatile strategy by ...
Zapr Media Labs Feb 19, 2019 1:25:45 PM