PM Narendra Modi’s first public appearance on Indian Television after his demonisation announcement on 8th November received 128 million unique viewers across Indian news channels.
The Live broadcast of the speech witnessed gradually increasing viewership, then a dip for the last fifteen minutes.
As seen in the graph above, the rural-urban viewership split differed by a small margin owing to the nationwide relevance of the Prime Minister’s speech.
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ZAPR profiles the TV viewership behavior of tens of millions of individuals across India. The audiences considered in this study are part of ZAPR’s TV viewership audience pool. Additionally, through the ZAPR Audience Platform, millions of TV viewers can now be targeted and engaged with interactive mobile content and ads.