block_1.png

Priyanka Chopra’s hit American TV series ‘Quantico’ is back this year but has it been able to recreate the hype of the first season?

Season 1, which was released around the same time last year had almost 1 million viewers tuned in for the first episode.

block_2.png

The first episode of season 2 received only 0.32 million viewers. This is lesser than the 0.7 million viewers who watched the launch episode last year. However, season 2 experienced massive show loyalty: 95% of individuals who watched the first episode came back to watch the second episode a week later!

block_3.png


Found these insights interesting? visit http://www.zapr.in

Reach out to us at hello@zapr.in to know more about TV to Mobile Audience targeting, Indian Television Analytics and cutting edge use-cases with Zapr technology.

ZAPR profiles the TV viewership behavior of tens of millions of individuals across India. The audiences considered in this study are part of ZAPR’s TV viewership audience pool. Additionally, through the ZAPR Audience Platform, millions of TV viewers can now be targeted and engaged with interactive mobile content and ads.

truste-privacy.jpg

[catlist id=8]


Leave a Reply

Your email address will not be published. Required fields are marked *

Show Buttons
Hide Buttons