<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

All Posts

60th FILMFARE AWARDS – A GREAT EVENING FOR US & SONY, BOTH!

Despite big budget Khan starrers stealing the limelight with box office collections, this Filmfare Awards saw the real talent getting rewarded. Kangna Ranaut and Shahid Kapoor received the awards for their great performances in ‘Queen’ and ‘Haider’. And a low budget, off beat movie like Ankhon Dekhi, won the award for best story. With our renewed faith in awards, let’s see how they enthralled the audience.

Blog1

Sony’s share in the ‘Hindi Entertainment’ genre in the weekend prime time slot has been hovering around 15 % when Colors gets a whopping 43% because of the fan following of ‘Comedy Nights with Kapil’. But when Sony aired the most popular awards for Indian cinema, the Filmfare Awards, there was a turnaround for it. The viewership share almost tripled attracting a lot of new audience. Also the channel's weekly reach went up by 20%. an unusual trend compared to other channels.

Blog2Comedy Nights with Kapil has fans around all of us. It has been the top show for the weekend, gripping about 36 percent of the 'Hindi entertainment' audience, weekend on weekend. Filmfare Awards did not only come close but performed marginally better with a 44% share. No doubt we have a crazy number of Bollywood fans in India.

For in depth analysis, please visit our website. Follow us for more news about Indian television audience.

Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Related Posts

How BFSI Brands Can Win More Prospects This Financial Year

‘Tis the season to get investing. With all the rush of planning for a new financial year (or fixing the l...
ZAPR Blog Jan 30, 2019 2:00:00 PM

Operation Triumph: Siddhesh’s journey from pioneer to pilot of the Ad Ops team

Siddhesh joined Zapr as the first member of the Ad Ops team that he helped build. He took to Zapr like fi...
Zapr Media Labs Jan 23, 2019 7:02:16 PM

5 Ways To Keep TV Viewers Subscribed To Your Channels Post Tariff

The new year has brought with it a new TV broadcasting structure. Telecom Regulatory Authority of India (...
Zapr Media Labs Jan 15, 2019 2:05:04 PM