The tenth highest grossing film of 2015 – ‘The Martian’ is finally here on Indian Television: 16.3 million viewers tuned in to watch the movie premiere on Star Movies. Check out some of the viewership trends:
Aired across two time-slots, the movie received higher viewership during the afternoon telecast – 8.4 million TV viewers. The prime-time telecast received slightly lower viewership – 8.3 million TV viewers. Interestingly, the viewership gradually rose throughout the night and reached a peak in the last hour – 3.7 million TV viewers.
Hyderabad had the highest number of viewers who watched the movie premiere – 1.2 million. Mumbai followed very closely with 1.1 million viewers. The cities of Bangalore, Chennai, Delhi and Gurgaon also topped the viewership chart.
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ZAPR profiles the TV viewership behavior of tens of millions of individuals across India. The audiences considered in this study are part of ZAPR’s TV viewership audience pool. Additionally, through the ZAPR Audience Platform, millions of TV viewers can now be targeted and engaged with interactive mobile content and ads.