This season’s Super Fight League roped in big guns like Dabur, Hero Cycles and Intex as team owners. Here’s what marketers would want to know: have the brands successfully reached out to their premium audiences through the league?

Zapr Media Labs maps out individuals who watched SFL so far. The same users can be profiled across their media consumption and engaged with on their smartphones.

Take a look at the viewership trends:

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ZAPR profiles the TV viewership behavior of tens of millions of individuals across India. The audiences considered in this study are part of ZAPR’s TV viewership audience pool. Additionally, through the ZAPR Audience Platform, millions of TV viewers can now be targeted and engaged with interactive mobile content and ads.


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Categories: TV Analytics

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