Sony Entertainment TV launched its new TV serial 'Beyhadh' on 11th October 2016.
5.2 million smartphone users watched the first episode aired in the 9:00 PM to 9:30 PM slot. Take a look at the show's viewership trends:
The TV serial received the highest viewership on 25th October 2016 - 7.4 million TV viewers. In an interesting mark of loyalty to the new show, a massive 52% of viewers who watched the launch continued watching the second episode on the very next day.
Maharashtra had the largest share of viewership: 18.3% of the total viewership for the show. Other states like Uttar Pradesh, Gujarat and Madhya Pradesh follow with high viewership shares.