Rebel Foods, the largest internet restaurant company, planned to run TV campaigns for their popular biryani brand Behrouz Biryani. Kaustubh Khare, Brand Head - Behrouz Biryani, talks about how the brand communicated its message in the most effective way to its target group (TG) and further received insights on the TVC performance once it was aired!
Read more about the campaign here - https://info.zapr.in/rebel-foods-case-study