Arnab Goswami is an accomplished journalist, news anchor and the Editor-in-Chief at Times Now - one of the most viewed English news channels in India. Times Now is a Zapr Media Labs client.
Q: How do you define Zapr?
A: Zapr is a very exciting new start-up. I’ve met some of the founders, they’re working on a bunch of new ideas and trying to find ways in which technology can be used to measure people consuming media. I think it’s a fantastic new tool for everyone whether for a content creator, broadcaster, person in the digital media, advertiser or any other kind of stakeholder. I think it’s going to really revolutionize the way we are looking at getting some sense of data, how people are watching and consuming media.
Q: What value do you think Zapr will bring to the media and the advertising industry?
Well I think the value that Zapr can bring to the media and the advertising industry is in two or three basic ways: one is that giving people access to digital measurement: how many people are consuming media in how many ways, not just on traditional television or linear television but also over-the-top television; television in any other way; television on any other device. With bandwidth really becoming accessible and with people consuming more video, that’s where Zapr can come in and really help us expand the scope of understanding our own audience. Most importantly for a content creator, this will give us a very interesting tool to measure the kind of content that we do and the response it gets from the audience. So I think, fantastic job there. All the best to Zapr.
Arnab Goswami
News Anchor and Editor in Chief, Times Now