UEFA Euro 2016 witnessed a TV audience of 62.7 million viewers for the entire tournament. Emerging as the most popular team is none other than the tournament champion and first-time UEFA Euro cup holder: Portugal.
For a recap on the viewership of the UEFA group matches, read: http://bit.ly/uefa-euro-2016-62-7-mn-viewers-portugal-emerge-as-most-popular-team
The final showdown between Portugal and France witnessed 12.4 million TV viewers. The live telecast experienced a strikingly consistent TV viewership, reaching a peak between 1:00 AM and 1:30 AM with 7.4 million viewers .
Among the cities that watched the UEFA Euro 2016, Kolkata claimed the largest share of 19.3% of the tournament’s overall viewership. Mumbai, Bangalore, Delhi and Aizawl are among the cities which claimed the maximum share of viewership.
The viewers of UEFA Euro 2016 also heavily consumed other international sport tournaments: 18.5% of individuals who watched the Wimbledon finals on 10th July continued watching the UEFA finals which kicked off an hour after the tennis match came to end.
29% of UEFA viewers watched both the Grand Slam tournaments – pointing towards a larger convergence of tennis fans and football fans. To understand the TV viewing behaviour of tennis viewers, read: http://bit.ly/wimbledon-2016-loyalty-to-sportspersons-or-the-sport.
Furthermore, to discover a segment of loyal sport viewers who watched both international sport events and popular Indian sporting leagues, read: http://bit.ly/pro-kabaddi-league-revealing-indias-loyal-sports-audience
ZAPR can help you identify and engage with the viewers of UEFA Euro 2016 and other sporting leagues across their different TV viewing habits and interests. Don’t miss the opportunity to leverage ZAPR’s cross-targeting platform to reach your most relevant audiences and target them for your brands and products.
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ZAPR profiles the TV viewership behavior of tens of millions of individuals across India. The audiences considered in this study are part of ZAPR’s TV viewership audience pool. Additionally, through the ZAPR Audience Platform, millions of TV viewers can now be targeted and engaged with interactive mobile content and ads.