7.7 million Indian viewers tuned in to catch The Oscar Awards 2016. At Zapr Media Labs we put together some of the show highlights and the impact they had on Indian viewers.
We looked at half hourly reach of both the live and repeat telecasts. We also identified the geographic distribution of Oscar viewers via Zapr’s user mapping system.
Check out this detailed infographic report on how India watched the Oscars:
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ZAPR profiles the TV viewership behavior of tens of millions of individuals across India. The audiences considered in this study are part of ZAPR’s TV viewership audience pool. Additionally, through the ZAPR Audience Platform, millions of TV viewers can now be targeted and engaged with interactive mobile content and ads.