5.3 million viewers tuned in to watch the launch of ‘Bado Bahu’ a new series on And TV. Starring as lead role in the show is Prince Narula who has previously won MTV ‘Roadies’, ‘Splitsvilla’ and recently Bigg Boss 9. The premiere episode telecast made it to the top ten most watched shows on Hindi Entertainment for the time slot in which it was aired.
The state of Uttar Pradesh saw the highest share of viewership for the show, followed by Maharashtra and Haryana. ‘Bado Bahu’ claimed the sixth most watched TV show across the Hindi entertainment genre for the 9:30 PM – 10 PM time slot on 12th September.
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ZAPR profiles the TV viewership behavior of tens of millions of individuals across India. The audiences considered in this study are part of ZAPR’s TV viewership audience pool. Additionally, through the ZAPR Audience Platform, millions of TV viewers can now be targeted and engaged with interactive mobile content and ads.